Fluff is dangerous

It’s a fucking cancer that rips your content to shreds

You know why?
Coz you’re yapping

Endlessly😫

Long winded sentences that doesn’t lead anywhere🤦🏻

Disastrous passive sentences that make me want to bludgeon my eyes out👺
Fluff is the death of engagement
It’s the difference between great writers who know how to use punchy sentences that hits that sweet spot of clarity and writers who charge $20 for content💁🏻‍♂️
There’s too much fluff on the internet.

Your mission in life should be removing fluff from your content like an annoying fly buzzing in your ears while you sleep.
Say no to fluff today

This message was brought to you by the campaign To Get Straight to the Point and stop whispering sweet nonsense to yourself🙄
Don’t forget to hit the follow button for more bullshit-free messages🤭

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More from @chimammeje

11 Feb
If the zombie apocalypse ever happens, this bucket and ikebomisara are the only two things I’m bringing along.

Here’s why👇
The bucket handle, remove it and use it to cut off a zombie 🧟‍♂️ head
Use the same handle to catch fish and sharpen the edge as knife. Gotta be thinking multi tasking tools ooh
The bucket itself... use it to smack a zombie bitch in the face🧟‍♀️ she will receive sense, trust me.
Read 8 tweets
4 Feb
How do you write long-form content people want to read?
👇
- Map out the problem and expected solutions in my mind. I like to picture the reader based on the ideal buyer.

Empathy gives me a second-hand experience of the problem and what they would want to see in a solution.
I list these problems and solutions to answer as H2s and H3s.

Next, I turn to Frase and SEMrush to create the content outline.
Read 9 tweets

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