Thx for helping w my spam query. I'd love insights on a reframed version. I'm thinking about products that already use ranking (news feeds, search) and sometimes demote for *product* reasons.
@therealfitz @rahaeli @jonathanstray @laurenweinstein @natematias @grimmelm
An easier example is a Googlebomb. When pranksters used SEO tactics to make the White House homepage be the first result for searches on "miserable failure" for example. searchengineland.com/google-kills-b… 2/
The problem isn't that the white house page was bad content or needed to be removed/demoted based on Google's disapproval of its message. It was that it wasn't the most relevant result, so changing ranking to move it down improved product functionality or search quality. 3/
(It doesn't matter for this purpose whether that was a "manual demotion" or an overall algorithmic change to make it less vulnerable to this attack -- though I'm confident it was the latter.) 4/
I think that same response sometimes makes sense for spam, but spam has so many other problems (network load, maybe violating fraud policies on social media, wanting to punish perpetrators, etc.) that it's a complicated example. 5/
Anyhow, I guess the simplest version of my Q is whether other products that use ranking algorithms get the equivalent of SEO or Googlebombing and thus use demotion as part of the product quality toolkit -- separate from content moderation. 6/6

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More from @daphnehk

12 Feb
I wonder what percent of the people who basically support the Facebook Oversight Board would drop that support over a move like this?
Probably I’m in that camp. If a few years pass and they prove super legit and useful I’d be open to the conversation. Bringing it up now is... Gauche? Gross? Creepy? Forfeiting credibility and goodwill? Something along those lines.
It’s also hard not to read this as policy advocacy. So many governments are looking for dispute resolution models that are cheaper than courts but more legitimate than platforms. And look who’s offering their services.
Read 4 tweets
11 Feb
I am *really* excited about the Brazilian Supreme Court's Right to Be Forgotten case. I can't wait for Brazilian experts to weigh in and tell us more about the details, but the bottom line is that it's a constitutional rights-based rejection of RTBF claims. 1/
Brazil, like most countries, has cases where a personal privacy claim overrides the speaker's expression rights (or listeners' rights to access information). So I don't think the point is to say that can't happen. 2/
Rather, it's that the *process* for weighing privacy and expression rights matters. The Inter American Human Rights framework is particularly strong on this, and on expression rights generally. 3/
Read 10 tweets
11 Feb
OK I am noodling about spam and could use help from experienced people. @therealfitz @helloyouths @mattcutts @adelin
I think of spam as different from illegal or TOS-prohibited content, because the problem is not necessarily that spam is bad content per se. It’s that spam is in the wrong place – showing up in the inbox, news feed, or search results of someone who’s not interested. 2/
Thus demotion -- rather than removal – might be the right platform response. Demotion fixes the problem by putting content back in the ranking position that best correlates to the likelihood that a user actually wants to see it. 3/
Read 7 tweets
15 Dec 20
Assorted observations on the #DSA. These track my own interests, so if you want an overview, look elsewhere. (If I see one, I’ll add it to the thread though.) 1/
I’d like to see a chart showing which obligations apply to which platforms, particularly at the smaller end of the range. It looks to me like some very burdensome obligations are going to fall on some very small entities. 2/
I know there are some Commission slides showing the obligations at the giant (VLOP!) end of the range. But that small end needs some serious attention IMO. 3/
Read 30 tweets
14 Dec 20
I am resisting the urge to tweet a bunch about the leaked DSA draft, just in case something changes by tomorrow.
But let me just say there are no real surprises.
I'm seeing a lot of discussion of the rules for "very large" platforms. But if I'm understanding right, a lot of the DSA's major new process rules apply to any platform with more than 50 employees. That ought to entrench incumbents quite nicely.
Read 15 tweets
16 Sep 20
In platform content regulation, operational logistics are everything. That’s cropping up, inevitably, as the EU copyright filter wars heat up again this fall. 1/
You may recall that Copyright Directive Article 17 “resolved” the tension between rightsholders’ and users’ rights by simply mandating the impossible: platforms must “prevent” infringing uploads while simultaneously “in no way affect[ing]” legitimate uses. 2/
No filter in the world can actually achieve both those things. Even filter vendors told the Commission that. infojustice.org/archives/41930 3/
Read 16 tweets

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