Once again. Facebook (and Google) relies on and collects a majority of its data from *when you’re on products they don’t control and you’re not intending to interact with them.* That’s why they fear iOS privacy changes, data protection (aka privacy) laws & antitrust scrutiny. /1
The idea that they’re defending journalism, small biz or that, enforced equally, this will only make Google and Facebook stronger is complete garbage. In fact, if focused on the companies doing the most tracking, it will return value to people’s preferred news and services. /2
Included in BS is a certain analyst who argues there’s some higher-level privacy offered b/c Facebook (and Google) ingest this otherwise useless data and use their tech to protect it from other parties. That’s literally the source of their power and dominant $250B+ ad empires. /3
One only has to listen carefully to Facebook’s SEC risk disclosures to understand this. Pardon me but everyone should read it once. Here is the audio, this is the reality behind their all-out attempt to stop Apple with national ad campaign, lobbying to DC, advertisers, press. /4
“We rely on data signals *from user activity on websites and services that we do not control* in order to deliver relevant and effective ads to our users. Our ad revenue is *dependent on targeting* and measurement tools that incorporate these signals, and any changes... /5
...in our ability to use such signals *will adversely affect our business.* For example, legislative and regulatory developments, such as the *GDPR, ePrivacy Directive, and CCPA*, have impacted, and we expect *will continue to impact,* our ability to use such signals... /6
...in our ad products. In particular, we have seen an increasing number of users opt out of certain types of ad targeting in Europe following adoption of the GDPR, and we have introduced product changes that limit data signal use for certain users in California... /7
...following adoption of the CCPA. Regulatory guidance *or decisions* or new legislation may require us to make additional changes to our products in the future that further reduce our ability to use these signals. In addition, mobile operating system and browser providers,... /8
...such as Apple and Google, have announced product changes as well as future plans to limit the ability of application developers to collect and use these signals to target and measure advertising... /9
..For example, in June 2020, *Apple announced it plans to make certain changes to its products and data use policies in connection with the release of its iOS 14 operating system* that will reduce our and other iOS developers' ability to target and measure advertising,.../10
...which we expect will in turn *reduce the budgets marketers are willing to commit to us* and other advertising platforms. In addition, we have implemented, and may continue to implement, product changes that give users the ability to limit our use of such data signals... /11
...to improve ads and other experiences on our products and services, including our Off-Facebook Activity tool and our worldwide offering of certain product changes we implemented in connection with the GDPR. These developments have limited our ability to target and measure.../12
... the effectiveness of ads on our platform, and *negatively impacted our advertising revenue*, and if we are unable to mitigate these developments as they take further effect in the future,.../13
... our targeting and measurement capabilities will be materially and adversely affected, which would ***in turn significantly impact our future advertising revenue growth.***” /14/end
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