@dananeerr, a 19 year old content creator from Peshawar in Pakistan, was having fun with her friends in the northern region of her country.

As a fun jibe towards rich kids, she said, "Yeh hamari car hai, yeh hum hai, aur yahan hamari pawri ho rahi hai."

A thread - 1/n
If you look closely, #pawrihorihai follows some techniques of good communication.

1. The rule of three: Dananeer's uses only three lines in the clip. Something that almost anyone can recreate(and people are doing that).

2. Keeping it simple: it may not be by design, but Dananeer kept the lines super simple and relatable. Hindi and Urdu combined is spoken by a whopping 600Mn+ people in the world! That's the potential audience for the video.

3. Authenticity: Though she was taking a jibe at rich kids, the style was hers. If the word 'pawri' is her invention, then full marks to this young blogger on this.

Do these tips apply to brand communication as well? Oh yes!

There is no guarantee that your next video will go viral, but if communication professionals follow these three rules, they will definitely get more people engaged with their brand or business.


5/5- ends.

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More from @EccentricSachin

17 Feb
We took a weekend trip to Coorg earlier this month. Apart from the beauty of the region and the delicious food, we discovered something else.

A story thread - 1/n.
While looking for a place to buy some token coffee and homemade wine, I came across a place on google maps. This store had over 350 reviews, and the rating was close to a near perfect(5 stars).

The place was called 'Ainmane' and it retails their own range of coffees, spices, vinegars and so on.

At the store, there were brochures which spoke about why crystallisation in raw honey is a good thing(the myth is that crystallisation occurs due to adulteration).

Read 7 tweets

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