We took a weekend trip to Coorg earlier this month. Apart from the beauty of the region and the delicious food, we discovered something else.

A story thread - 1/n.
While looking for a place to buy some token coffee and homemade wine, I came across a place on google maps. This store had over 350 reviews, and the rating was close to a near perfect(5 stars).

The place was called 'Ainmane' and it retails their own range of coffees, spices, vinegars and so on.

At the store, there were brochures which spoke about why crystallisation in raw honey is a good thing(the myth is that crystallisation occurs due to adulteration).

A staff rep explained to us why Kokum vinegar is more sour than regular tamarind, and also why the ones which that grow in the Western Ghats are special.

We are value conscious shoppers, but we happily ran a bill of over 2500rs at this store.

'These guys know their shit. Buying from them isn't a risk', is what we thought after interacting with Ainmane's staff.

Lessons for other businesses?

We focus too much on headlines and only the things we feel matter to the customer.

But depth is still required, and the only way to build a premium brand is by being able to narrate the story and back story of every ingredient/product or service.

Passion wins customers, one by one.


Btw - here are some pics from Ainmane.

7/7 - ends.

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More from @EccentricSachin

16 Feb
@dananeerr, a 19 year old content creator from Peshawar in Pakistan, was having fun with her friends in the northern region of her country.

As a fun jibe towards rich kids, she said, "Yeh hamari car hai, yeh hum hai, aur yahan hamari pawri ho rahi hai."

A thread - 1/n
If you look closely, #pawrihorihai follows some techniques of good communication.

1. The rule of three: Dananeer's uses only three lines in the clip. Something that almost anyone can recreate(and people are doing that).

2. Keeping it simple: it may not be by design, but Dananeer kept the lines super simple and relatable. Hindi and Urdu combined is spoken by a whopping 600Mn+ people in the world! That's the potential audience for the video.

Read 5 tweets

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