Thread by @davidfrum

So about the below tweet, which I somehow didn't see until today. I get the point Jim_Jordan *imagined* he was making. But the point he is *actually* making is more interesting ...

https://twitter.com/Jim_Jordan/status/1357069456946716679

Yes it's true that wine drinkers are somewhat better educated than beer drinkers and somewhat higher income. But the starkest divide between beer and wine is gender, not class. Women prefer wine over beer by a margin of 2 to 1; men prefer beer over wine by a margin of 3 to 1

Saying "We're a party for beer drinkers, not wine drinkers," is an alcohol-benchmarked way of saying, "We're a party for men, not women."

It's also true that over time, wine is becoming more popular in the US, while beer is becoming less so.

Saying "We're the beer party, not the wine party," is also an alcohol-benchmarked way of saying, "We're a party whose market share is shrinking." news.gallup.com/poll/194144/be…

It's also true that beer's "blue collar" image - like that of the GOP - is increasingly fictional. The growth in the beer marketplace is with expensive craft beers, not low-cost mass-market brands. usahops.org/cabinet/data/6…

Bottom-line: numbers like the below are perfectly survivable for a consumer product - but not a political party. news.gallup.com/poll/194144/be…

It's perversely impressive that a working politician would propose an analogy so revealing of the fundamental flaw in his recommended strategy.