Today's thread is on cap table 101 for new founders.

What is a cap table? Why it's impt? What investors typically ask for? Where founders often go wrong w/ re: to cap tables?

Read on >>
1) Let's talk about company ownership:

When you have a company, in the beginning it's owned by you and maybe a co-founder or so. If you think of your company like a pie, in the beginning, the co-founders own the whole pie. And then you start allocating pieces to others
2) What is a cap table?

A cap table is a spreadsheet that has a list of all the ppl and entities that own pieces of your pie (your company). In the beginning, there may just be 2 line items or so for you and your co-founder.

It will list your name and how many shares you own.
3) The shares in themselves are meaningless. But they are meaningful as a % of the whole pie.

E.g. if you own 50% of the pie & you have 5000 shares, there are 10k overall representing the whole pie. Or if you have 5M shares, there are 10M shares representing the whole pie.
4) Eventually you start to bring in employees and investors and maybe advisors who will also be granted shares. And they will start to get a % of the pie.

Your cap table will grow in its list size with the respective % numbers next to each of these ppl or entities.
5) This is what a captable looks like:

(From: investopedia.com/terms/c/capita…)

Each line item here has # of shares listed for each entity.

Here the founders have 200k shares allocated towards them, and there are 900k in total representing this co. 200k/900k = 22% of the co.
6) There are common shares & preferred shares. Common shares having voting rights. Preferred shares get preference on liquidity $$ (in IPOs/exits and dividends).

Founders get common shares.

Investors in the US want to invest in preferred shares (outside the US it's different).
7) Founder and employee shares typically vest across 4 years. Meaning they do not get all the shares upfront. They have to work at the company for 4 years to get all of them. Investors will ask that you have vesting in place.

Advisor shares typically vest over 1-2 years.
8) So if an employee is supposed to get 1% of the company after 4 yrs of working at your co but quits after yr 1, he/she will only get 0.25% of the pie.
9) A "fully diluted cap table" means the cap table is written under the assumption that everyone who is allocated shares gets all their shares -- meaning under the assumption everyone fully vests and doesn't leave before then.
10) Now let's say you go and raise money from investors. Everyone already on the cap table will be diluted down. That means that in order to make room for the new ppl getting slices of pie, everyone else will get a smaller % of the pie. This will happen in subsequent rounds.
11) A caveat: if investors are investing on a convertible note or a SAFE, they technically do not own shares at that pt. So they will NOT be added to the cap table until their SAFEs/notes convert into actual shares.
12) This is why with SAFEs / notes, founders often don't realize how much of the pie everyone owns -- because there are investors literally not on the cap table since they hold SAFEs/notes instead of equity.
13) Plug for @HustleFundVC portfolio co @pulley who makes cap tables super easy so you can understand -- even if an investor invests on a note/SAFE and is not on your cap table yet -- how much of the pie everyone will own.
14) Employee stock option pool (ESOP) - when you raise money from investors, they will often ask you to create an employee stock option pool.

This means to set aside some shares for your employees to incentivize them to do great work.
15) These days, an ESOP is typically 10%. But 10 yrs ago, it was closer to 20%. This is something to potentially negotiate when you raise money from investors, because the ESOP will also further dilute the cap table (mostly the founders).
16) I.e. if you are being diluted down by 20% by the next round of investment AND you have to create a 10% option pool in the same transaction, you are actually diluting down by 30%. This is more dilution than most founders think about when they go to raise money.
17) The last area to be cautious of is the pre-money vs post-money SAFE. Because SAFE holders are not listed on a cap table until they convert, founders are often more diluted than they think.

The pre-money SAFE != post-money SAFE.
18) The post-money SAFE is easy to convert. If I invest $25k at a $2.5M post-money cap on a SAFE, I'm buying 25k/2.5M = 1% of the pie.

If another investor comes along and invests $475k at $2.5m post on a SAFE, they are buying 475k/2.5M = 19%

Total investor % = 1% + 19%.
19) The pre-money SAFE converts taking into account ALL the other investors INCLUDING the terms of the next priced round.
20) Cap tables have traditionally been really messy w spreadsheets, esp when you have many SAFEs & many shareholders.

It's horrifying to say that I've rarely seen cap table math done correctly at each round.
21) But, in this day and age, I think it's impt to use a cap table management tool so that you can compute different scenarios quickly and easily.

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Elizabeth Yin

Elizabeth Yin Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @dunkhippo33

19 Feb
Today's tweet storm is about business strategy at your startup.

If you think about building a company, it's a bit akin to one of those resource allocation board games. You know - like Catan or Tzolk'in or 7 Wonders -- stuff like that.

What is the strategy for your startup? >>
1) If you don't play resource allocation games, the general premise is that you try to amass resources (i.e. an audience), and then at some pt in the game you need to figure out how to turn those resources into victory points (i.e. monetization).

The same applies to startups.
2) In the most ideal world - infinite time and runway, the strategy is always focus on amassing resources. Then you can in one fell swoop monetize super easily all at once (more or less).

However, in both the game and real life you don't have infinite time and runway.
Read 10 tweets
17 Feb
Today's thread is on SEC limitations in raising a fund.

This may sound like a BOOOOOOORRRRING topic but it has incredible ramifications for any emerging fund manager and to some extent, founders and how they get backed.

More >>
1) VC funds (right now) require their investors (LPs) to be accredited. (LPs must be worth $1m+ excl primary residence OR earning $200k+ per yr as an individual)

This in itself is limiting, but today's thread is not meant to debate who should be accredited.
2) But that being said, fund managers cannot just accept all accredited investors who want to invest. There's a limit of 99 investor slots.

This means that I, as a fund mgr, have to pick my LPs carefully.
Read 21 tweets
15 Feb
Tonight's weekend tweet storm is a little more fun. Some of my favorite, somewhat off-the-beaten path, non work-related places in the SF Bay Area.

I've lived in SF, Silicon Valley, and the East Bay for about 30 years.

>>
1) Food! This is one of the best parts of the Bay Area. I know ppl from NYC & LA may disagree, but I think the Bay Area goes toe-to-toe with just about anywhere on food.

And certain foods are clear winners.
2) For ex, as someone who is Burmese, I think hands down, there is no other place (outside Burma) that is better for Burmese food.

Heck, I cannot even find a *single* Burmese restaurant in NYC.

Kyain Kyain in Fremont is my fav. But most Burmese restaurants here are good.
Read 11 tweets
11 Feb
A thread on employee equity in early stage startups -- what are the compensation norms? What every early employee should ask? Some thoughts on whether the structure is fair.

Read on >>
1) First, there are NO NORMS! Hah. I have literally seen everything from giving early employees no equity to giving employee #1s near co-founder level of shares.

But what is more common than not?
2) In the Silicon Valley, if you're hiring your 1st employee, & you've raised NO $$ & are paying very little (e.g $0-$10k / yr or thereabouts), your first employee is basically a co-founder.

And the equity tranche for employee 1 should be closer to a co-founder level.
Read 21 tweets
8 Feb
Some Monday thoughts on burn out in startups. We've all been there. There's SO MUCH TO DO in a startup.

How do you avoid burning out? >>

1) Mindset: Unpopular opinion - one of the biggest reasons founders burn out is their startup isn't their life's mission.

I thought about my ad startup in terms of a 5 yr horizon. Think about @HustleFundVC as a 30-40 year mission (hopefully longer).
2) What is a problem you want to work on for 30+ years? And if what you're working on is not it, then maybe you shouldn't be working on it?

You have to have something that will keep you going through all the ups and downs for decades not years.
Read 28 tweets
6 Feb
Saturday thoughts on market pull. What is it? How is it different from Total Addressable Market (TAM)? And what ideas tend to have strong market pull?

A thread >>
1) First: "Market pull" != market size.

IMO (and most VCs will disagree!!), market size (TAM) doesn't *really* matter. But market pull DEFINITELY does. For that reason, I've almost never asked a startup about TAM.

Why?
2) First, what is TAM?

TAM is a sizing of how big your market is. A good way to estimate this is - if you can get to all potential buyers and based on how much $$ they are worth to you, how much money can your company make if you took the whole mkt?
Read 30 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!