Fernando Tatis Jr. signed a $340 million deal with the San Diego Padres this week.

The interesting part?

An investment firm made ~$30M off the deal also.

The details are fascinating.

Time for a thread 👇👇👇
1) First, some history.

Outside of a few players lucky enough to receive large signing bonuses, 99% of minor league baseball players make poverty-level wages.

In 2019, the average minor league player was paid less than $10,000...in a year.

The result?

Creativity.
2) Michael Schwimer, a former Philadelphia Phillies pitcher who spent three years riding busses in the minor leagues, came up with a solution after retiring in 2016.

His idea?

Income sharing agreements.

Let's run through the details…
3) Michael Schwimer founded Big League Advance in 2016, an investment firm with a simple concept:

They pay MiLB players an upfront payment in exchange for a % of their future MLB earnings.

Investors
— Bill Miller (Legg Mason)
— Steven Duncker (Goldman)
— Paul DePodesta (Browns)
4) Big League Advance pays minor league players, but since it's not a loan & most won't make it to the MLB, they know they'll lose money on 80% of the deals.

Instead, they hunt for big fish.

"If you invest in 10 startups & 1 or 2 become Facebook or Google, you are doing well.”
5) The average Big League Advance deal looks like this:

— $350,000 payment
— 8% of future earnings

In total, they've raised over $150M and invested in hundreds of minor league baseball players.

The interesting part?

Their "big fish" was Fernando Tatis Jr.
6) In 2016, when Fernando Tatis Jr. was 17 playing in Single-A, Big League Advance invested $26M in 77 players.

Now, just 5 years later, with Tatis signing a $340M deal, Big League Advance has made all their money back and some.

At ~8% of his contract, they'll take home $27.2M.
7) When it comes to income-sharing agreements, baseball players aren't the only ones signing deals.

The NFL's Allen Robinson signed a deal with Fantex in 2016, which provided him $4.6M for 12% of his earnings.

Unfortunately, they don't all end well.
8) In 2018, Francisco Mejia claimed he was taken advantage of in a deal that gave him $360k for 10% of his MLB earnings.

Even more interesting?

He's made $1.2M in his career, meaning it was a profitable deal.

Meija apologized & dropped the lawsuit, but the damage was done.
9) Opinions vary on whether these agreements should even be allowed, but one thing is certain:

If the MLB worked with Minor League Baseball to reform their pay structure, they might not be needed at all.

The unfortunate reality?

Who knows if that will ever happen.
10) Michael Schwimer played in the minor leagues, understood the struggle, got creative, and built a business to solve the problem.

In the end, that's what all great entrepreneurs do.
11) Enjoyed this thread?

You should follow me @JoePompliano.

I tweet interesting stories about the money and business behind sports every day.
12) Prefer a deeper dive than Twitter?

Make sure to sign up for my free daily newsletter, where I break down the most interesting sports business stories each morning.

Don't worry, it's free :)

Subscribe 👇
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More from @JoePompliano

19 Feb
The greatest marketing deal in sports history happened 50 years ago.

This is the story of how two brothers became bitter rivals, built multi-billion-dollar businesses, and why a $120,000 payment will be remembered forever.

Time for a thread 👇👇👇
1) First, some history...

In 1924, German brothers Adolf and Rudolf Dassler started a shoe company from their mom's laundry room, Dassler Brothers Shoe Factory.

As the sole manufacturer of athletic shoes in Germany, the brothers knew they were onto something big.
2) Shortly after launching the company, sales took off with Adolf's invention of the screw-in spikes.

Even better?

Adolf convinced sprinter Jesse Owens to wear them at the 1936 Berlin Olympics.

Owens won 4 gold medals & sales exploded.

This is where it gets interesting…
Read 14 tweets
14 Feb
Floyd Mayweather is one of the wealthiest athletes of all time, earning more than $1 billion during his boxing career.

The interesting part?

It all started with a $750,000 bet on himself.

Time for a thread 👇👇👇
1) Let's start in 2006...

Ten years into his professional career, Floyd Mayweather was already the best pound-for-pound boxer in the world — making $5M+ per fight.

The only problem?

He wanted more.
2) Floyd Mayweather was signed to Top Rank Boxing, a promotional company run by Bob Arum.

In exchange for setting up fights, negotiating contracts, handling ticket sales, etc., Bob Arum received ~25% of the purse.

In return, Mayweather was given a large guaranteed fee up front.
Read 11 tweets
9 Feb
The Weeknd spent $7M of his own money and wasn't paid by the NFL for last night's halftime show at the Super Bowl.

The craziest part?

It was an investment.

Time for a thread 👇👇👇
1) First, some history.

From Jennifer Lopez and Katy Perry to Justin Timberlake and Lady Gaga, the most famous halftime performers in history haven't been paid to perform at the Super Bowl.

Instead, they are rewarded with exposure.
2) With 100M+ people watching the Super Bowl worldwide, the NFL recruits performers by promising media exposure.

Here's an example:

After the 2020 Super Bowl, Jennifer Lopez & Shakira gained 3M followers on social media & saw their song downloads increase 900%.
Read 14 tweets
7 Feb
Pat McAfee is a former All-Pro NFL punter who retired at 29, leaving $6M on the table to create content online.

The part you didn't know?

It all started with a $100 bet.

This is his wild story.

Time for a thread 👇👇👇
1) Let's start in 2004...

@PatMcAfeeShow, a senior in high school, received an invitation to a kicking competition in Miami where 100 college scouts would be in attendance.

The only problem?

He couldn't afford the $1,500 in travel costs.
2) With a verbal commitment to Kent St. already in place, @PatMcAfeeShow's parents told him to forget about the camp in Miami.

Spoiler Alert...

He didn't.

What happened next is straight out of a movie.
Read 13 tweets
3 Feb
The best basketball player of all-time grew tired of slow play on the golf course.

The result?

He built his own.

Time for a thread 👇👇👇
1) Let's start in 1984...

Michael Jordan is a Junior at the University of North Carolina.

After losing in the NCAA tournament, MJ's roommate Buzz Peterson was heading out to play golf with Davis Love III — a UNC student-athlete at the time.

MJ asked, "Y'all mind if I come?"
2) Fast forward almost 40 years, and the rest is history.

Michael Jordan grew a love for the game, slowly getting better and eventually developing a reputation for aggressively gambling on the course.

After retiring for good in 2003, MJ continued to pursue his passion for golf.
Read 13 tweets
2 Feb
For the first time since 2014, EA Sports is bringing back their college football video game.

But what about name, image, and likeness?

Here's everything you need to know.

👇👇👇
1) Launch Date

As of right now, EA Sports doesn't have a tentative date scheduled for release.

All we know is that it won't be for this upcoming season.

What about 2022?

That's more likely.
2) Teams & Licensing

EA Sports has partnered with collegiate licensing company CLC to accurately depict FBS "schools, traditions, uniforms, playbooks, and more."

In total, more than 100 teams will be in the game.

(Source @espn)
Read 10 tweets

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