This is a really interesting small study on what's working with music livestreams. It's also a good example of how to present research. (quick thread) nmbx.newmusicusa.org/livestream-com…
First, the study acknowledges its limitations up front. It's a quite small sample size, and a specific group of respondents whose experience may not be representative of broader populations.
Importantly the authors make an effort to identify gaps in the data: "none of the respondents identified as disabled/having a disability ...we do not have the perspective of anyone who is blind/low vision or deaf/hard-of-hearing [... ] trying to navigate livestreams."
Secondly, the authors approach both their areas of inquiry and their findings with curiosity. Even their top-level takeaways reflect complexity.
When you see studies presented in a lot of popular media (whether music/tech/trade press or news/politics) it doesn't often get nuanced in this way. Often you see more of a PR approach, which gets more coverage but can be less informative.
Think about these things when you read about music business studies & research. Are they making limitations of the data clear? Are they identifying important gaps in the data? Do their findings reflect nuance? This will help you avoid getting misled by bad data & weird agendas.
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