The human psyche has weather. When we feel bad about the present and future, it’s cloudy in our psyche. When our psyche is cloudy, it colors everything. Things feel gloomier, angrier, scarier, and more depressing. This of course has all kinds of negative effects on behavior.
/1
Likewise, gratitude and optimism open up a bright blue sky in the psyche. This feels blissful and energizing and fosters kindness.
These behaviors generate more of the weather that produced them. So psyche weather is contagious, and it can spread like an epidemic.
/2
People know something is wrong in society right now but it can be hard to articulate.
I think what sucks right now is that a massive epidemic, maybe pandemic, of dark cloudy psyche skies has spread.
(Covid doesn’t help, but this has been going on a lot longer than Covid.)
/3
I think a huge part of the problem is that the antidote to a negativity epidemic is sunny rhetoric—but the political atmosphere has made sunny rhetoric *taboo*.
Expressing gratitude and optimism will get you smeared as callous, privileged, ignorant, malicious.
/4
And part of the reason for this reaction is that pessimism, cynicism, and grievance are the lifeblood of political extremism. Extreme narratives need to crush sunny mentality like a virus in order to survive. The punishing of positivity is an immune system response.
/5
I don’t think this is usually malicious. It’s having been convinced that reality is so grim that it seems like anyone who feels otherwise must be an asshole or an idiot.
/end
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We think of the 1950s as a time of relative political unity. But that’s not quite right. The 50s were a time of what I think of as “scattered tribalism.” There were Us vs Them battles taking place on multiple “tiers” simultaneously.
/1
.@JonHaidt often quotes the proverb “Me against my brothers; my brothers and me against my cousins; my cousins, my brothers, and me against strangers.”
In the 50s all 3 tribalism tiers were hot:
Intra-party warfare (brothers)
Reps v Dems (cousins)
US v Sov Union (strangers)
/2
Over the decades since, the threat of an external enemy has waned, and ideological purification of the parties has diminished infra-party warfare. American tribal instincts are no longer scattered—they’re heavily concentrated on the “cousins” battle: US right vs US left.
/3
My dog has these little crumbly treats I put into her food and she thinks they're just okay. Sometimes she doesn't even finish them all. But when I present one as a special treat she has to do a trick for, she devours it.
It seems silly—but I think people are the same way:
/1
Things you take for granted taste like blah. Adding gratitude makes them delicious.
If you're eating handfuls of nuts out of a bag & it kind of sucks, imagine finding one in the forest & spending 10 min cracking it open. Then eat them one by one and savor the nourishment.
/2
When about to have a mediocre sandwich, imagine it's a long time ago and you just traveled around all day painstakingly collecting and preparing every ingredient.
When you drink a glass of water, imagine you're stranded in the desert and just found an oasis.
/3
If you create art/content—songs, YouTube videos, articles, podcasts—think about people who come across your work as 4 categories of reactions:
1) Didn't like it 2) Thought it was solid / fine 3) Really liked it 4) Absolutely loved it
(1/3)
1s and 2s are gone forever. 3s might come back. 4s will subscribe and evangelize your work to everyone they know.
4s are what make your work take off, not 3s. A piece of work that yields 4s at a 20% vs 5% rate probably ends up with probably 10X (or 1,000X) the spread.
(2/3)
The thing is, content that yields a lot of 4s also usually yields a lot of 1s—more 1s is the cost of going for more 4s. Likewise, creators trying to minimize 1s also usually minimize 4s. So it's really two choices: the 1-4 strategy or the 2-3 strategy. 1-4 beats 2-3!
My hot sauce hall of fame (thread). In no particular order.
Tabasco. The og. Old faithful. My stuffed animal. If I was only allowed to have one hot sauce for the rest of my life, this is the easy choice. Family Reserve is a fancier and slightly hotter version I highly recommend. Also shoutout to green Tabasco.
Frank's, duh. So not hot it's almost not hot sauce. Just succulent sauce that I might drink a shot of if I'm hungry enough. While Tabasco is polite and just runs with the vibe of the meal, Frank's is a loud fuck who takes over the room.
I've gotten a ton of useful reader feedback while posting the Story of Us. But the most common feedback has probably been, "I really wish this were a book."
So we decided to make it a book. 1/
We're going for maximum impact with this thing, and making it both a blog series and a book (inc. audiobook) seems like the best way to do that. But turns out it's not as simple as just putting the existing series into a book. A book is a different animal than a blog series. 2/
So I've spent the past few months rewriting the whole series (with the benefit of lots of reader feedback) into a tighter, crisper, more book-like thing. Book publishing is a long process so in the interest of getting the book out as soon as possible, this became top priority. 3/