Thread by @ShaanVP

OK I have 3 nerdy business ideas to get off my chest:

• smelling salts for nerds
• FB ad dashboard that doesn't suck
• + a new privacy app I’m using

Quick thread for anyone who likes jamming on ideas:

OK don’t judge me - but I have a new weird habit.

I never drink coffee, and haven’t tried adderall. But I got hooked on a new way to get into peak state of mind before work or exercise.

b̵a̵t̵h̵ ̵s̵a̵l̵t̵s̵ Smelling Salts.

I first saw these when I saw NFL players using smelling salts as a boost before big games.

I thought you only used these when someone is knocked out. So I did some googling.

What I found was pretty interesting:

1 - smelling salts are super popular amongst athletes, and body builders before competition

2 - it increases blood flow, breathing, and alertness.

3 - but the chemical (Ammonia) in it is bad for you

So I looked around for a non-ammonia based alternative.

Bingo.

Menthol can swap for Ammonia- so you get the same kick without the side effects.

Smell is our most powerful sense.

And has deep links into the brain.

If I use the same smell every time I get into the same state of mind, it becomes linked. (like pavlov's dogs)

I made 3 smells for 3 different "states"

1) Boost - before workouts
2) Focus - before work
3) Relax - before sleep

If someone wants to turn this into a D2C product, I’ll advise you.

I think people will like having a way to quickly shift state of mind without using caffeine or adderall.

just look at how Bro'd out the existing options are on Amazon

Ok - enough about that...onto the next idea:

Idea: A FB ad dashboard that doesn't suck

Facebook has 10 million advertisers.

But the dashboard sucks. It's all numbers...but the ads are VISUAL.

We need a way to visually see which ads are winners & losers.

Here's the solution 👇

Chrome extension that gives you a Pinterest style grid of your ads.

• visual grid
• with performance data overlayed
* shareable between you and your marketing team

Make it really easy for advertisers to visually see which ads are winners/losers.

This won't be huge, but you can build a profitable, ~$5-10Ma year SaaS business just by building a visual layer on top of the world's biggest advertising data set.

Don't send me links to things that "already do this". I've looked & they suck. Nobody has nailed this yet

Last one - a cool privacy app I’ve been using.

@guardianiosapp (guardianapp.com)

It is a VPN for your phone. It keeps your iphone browsing activity private & blocks ads.

The best part is how simple it is.

The whole app is just ONE HUGE FUGGIN BUTTON

If you push the button, your shield is on. That’s it.

simplicity wins.

Most privacy apps overcomplicate shit.

Plus the team (led by @chronic & @chirayunix) are a bunch of expert iOS jail breakers dudes. These are the modern day freedom fighters. Fighting to keep the internet free & private.

alright. the ideas are out of my system. time for a nap

If you like to hear ideas follow me that's kinda my thing (@shaanvp)

and for the real juicy stuff, I have about 20k+ subs on the weekly newsletter → shaanpuri.com