*Remember, advertising budgets serverely suffered from March 2020.
CTV ads - Bull Theory:
- Major secular trend "Cord Cutting"
- CTV Ad spend expected to increase from $8.1bn in 2020 to $18.3bn in 2024
- Ad spend cut during 2020 (2021 comps)
Investments I hold:
- $TTD
- $FUBO
- $TRMR
- $CURI
- $ROKU
There will be multiple winners in CTV
Peer Comparison - Valuations (2020 Revenues):
DSP:
- $TTD - P/S: 50 & P/GP: 64
- $ACUIF - P/S: 14 & P/GP: 29
SSP:
- $MGNI - P/S: 18 & P/GP: 29
- $PUBM - P/S: 16 & P/GP: 23
Combined:
$TRMR - P/S: 2.80 & P/GP: 6.23
$TRMR is serverely undervalued compared with peers
Profitability:
- $TTD is clearly in league of its own (although Q4 results have shown FCF potential at scale).
- $TRMR is the only other company that is FCF positive & operating income positive
I believe $TRMR is proving that it is possible to operate a DSP & SSP successfully.
Estimates for 2021:
An important point to note here is that, this industry was decimated in mid March 2020. Q2 results were terrible for every company.
This will result in easy YoY growth comps for FY21.
- 50% growth rate should be minimum here.
Balance Sheet:
- $TRMR has a solid balance sheet w/$97m in cash and no debt.
- It has FCF margins of 20% +
- $TRMR buying back shares due to undervaluation
Comparison:
- $MGNI - burning cash & large debt due to SpotX acq
- $MGNI 5X bigger mkt cap ($1.1bn Vs $6.5bn)
Company Culture - Glassdoor:
- $TRMR ratings are quite poor - not unusual for the amount of M&A ( $MGNI is similar)
- $TRMR PR is really poor & has to improve. Presentation slides are rehashed from period to period
Recent hire of PR firm (Stifel) should improve this
US Listing Potential:
- US Listing "premium" - CEOs are aware of this.
- Mgmt team: Isreali living in the US
- 5 US offices
- Approx 80% of Rev from US
I aim to find great int'l companies with a view to dual listing in the US. $TRMR is a great candidate for this
I have a position & given the very relevant bear arguments, I have reaffirmed why I invested in the company.
I believe that this company is a "Story" Stock & to invest, you need to believe in the story
THREAD
Story Stock - what is it?
- Visionary CEO
- Youthful Company (Major execution risk)
- Poor Current Business Model
- #Fintwit Arguments
- Great Brand
- Great but unproven future prospects
- High Short Interest
- A List Investor Base
Bear Case - Terrible Current Unit Economics (Business Model)
- $FUBO may NEVER make profit from subscription income
- Costs increase as subscription income increases
- Saturated Market (YouTube TV, HULU, Sling)