One of the Ostrower Family's most valued possessions is a VHS recording of the #StarWars world bcast premiere on CBS from March 1984.

No one owned home videos back then so this was a big BIG deal. It was the only way to rewatch a movie.

(warning: nerdy 🧵 ahead)

1/?
We would watch the VHS nearly every weekend (commercials & all)

Over time we realized we had what amounted to a time capsule from the Reagan-era.

Here is an incredible TWA ad from early in the bcast w awk 80s gender politics.

Note the young #PaulaZahn pop on a the end.

2/?
The broadcast had "special" cutaways to commercial. Here's #MagicJohnson showing R2D2 some love.

I loved this VHS so much I decided to digitize it in 2008.

And I've been meaning to share some of these amazing ads for years, so here we are...

3/?
Here are the rest of the cutaways featuring Steven Spielberg, Debbie Reynolds, The Flintstones, and others...

4/?
The broadcast was right in the middle of the lead up to the 1984 New Hampshire Democratic Primary.

Here's a succession of clips related to the race, starting with this poll update from the local Boston affiliate...

5/?
John Glenn (the astronaut / Senator) had amazing ads. (cc @politicsndesign)

6/?
Gary Hart's ads (whatever happened to that guy?) were just 1980s visual perfection.

7/?
And this #AlkaSeltzer commercial is for all the workaholic politics pros out there (cc the entire @BernieSanders crew for this one 😬)

8/?
It's really too bad #C3PO cereal didn't stick around.

9/?
This @reeses peanut butter cup commercial is just *chef's kiss*

10/?
Did anyone have this "powerful" computer from #RadioShack?

11/?
JOIN THE COFFEE ACHIEVERS, folks!

from the National Coffee Association

Coffee & #BowieForever

12/?
.@pepsi clearly saw a big advertising opportunity with the #StarWars broadcast, hence this epic, Spielbergian broadside against @CocaCola

13/?
And another Spielbergian @pepsi ad.

Holy crap is that Martin Sheen?

14/?
This @TIME magazine ad is one of my all-time favorites

With appearances by Margaret Thatcher, Sally Ride, Castro, Mugabe, Eddie Murphy, & Pope John Paul

15/?
Here's #AndyGriffith gently ushering the olds into a new age of telecommunications.

You used to have to lease your phone from the telephone company??

16/?
I always wanted to play Congo Bongo.

#17/?
.@KITKAT commercial

18/?
It's not cheese.... it's Velveeta (@EatLiquidGold)

19/?
The #GRAMMYs. Hosted by John Denver?

20/?
Greystoke: The Legend of Tarzan, Lord of the Apes was supposed to be a big blockbuster release, which.... it wasn't.

I've still never seen it.

Though maybe I should? rottentomatoes.com/m/greystoke_th…

21/?
This #CBS mid-season replacement sitcom starring Suzanne Pleshette (?) as a "Lady Journalist" 😬 didn't um ... last long.

22/?
.@SNICKERS: the official snack food of the 1984 Winter Olympics

23/?
#RaisinBran ad. Proving once and for all there were never sunglasses on the sun guy.

24/?
.@ragusauce commercial

25/?
This local Boston news update is "must-see".
✔️ 5 tons of marijuana seized off the coast of New Hampshire
✔️ Gary Hart gaining on Mondale
✔️ America troops leaving Beirut

26/?
Chewy Granola bars coming with a catchy as hell jingle.

27/?
.@Citibank ad. "Cordless phones"

28/?
Apparently NutraSweet was just aspartame by another name.

29/?
The #CBS Monday and Thursday night primetime lineups were 🔥.

30/?
For the Gen-X/Boomer #Boston crew. WCOZ radio ads.

31/?
And, let's be clear, the 1984 Mercury Topaz was one ugly damn car.

32/?
And then there was an impossible-to-ignore string of commercials during the broadcast about, and prominently featuring, women's legs.

Starting with this one:

33/?
and this one. Legs! The Rockettes!

34/?
and this lotion ad. 👀

35/?
and this Diet Pepsi ad. 👀

36/?
and this Diet Pepsi ad. ... Noticing a theme?

37/?
and this Lee Jeans ad ... featuring legs & butts.

I swear there are even more.

38/?
There are even more clips, obviously. But I'll halt up there.

The coupe de grace here, however, was the amazing opening featurette hosted by @HamillHimself and featuring Walter Cronkite.



39/?
And, finally, the closing featurette. Also hosted by @HamillHimself



Thank you for coming on this journey with me (& @jonostrower too). This VHS tape was an essential part of our shared childhood and is now (hopefully) part of visual history.

40/40
Cc @HamillHimself looking dapper in the tux

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Ben Ostrower

Ben Ostrower Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!