Thread by @5harath

.@shoutoutso_ got launched on four platforms last week - Twitter, @capiche, @joinClubhouse, and @ProductHunt 🚀

Here are some lessons, tips, and hacks from our experience which hopefully help your launch 👇🏽

A thread packed with actionable steps and examples 🧵

1/ Soft launch on Twitter:

Twitter is not just a social media platform. It is an amazing distribution system if you use it the right way 💯

One of the most important things you need to do before launching on Twitter is to create a lot of hype around your product.

2/ Here are some checklist things you can do. These come with examples I have used for Shoutout:

*Give a sneak peek of what you about to launch:

https://twitter.com/5harath/status/1359867993262616583?s=20

*Involve the community in a way that markets your product organically:

https://twitter.com/5harath/status/1359148917951184897?s=20

3/ Checklist continues:

*Pick a theme for your product and talk about it consistently adding value to your audience:

https://twitter.com/5harath/status/1358841491632906241?s=20

*Make a promise when you are going to launch so that you keep yourself accountable and it helps build curiosity:

https://twitter.com/5harath/status/1359150919863177226?s=20

4/ Checklist continues:

Build everything in public! I can't stress how important it is for a startup to build momentum and the best way is to build it by doing everything in public:

https://twitter.com/5harath/status/1359685862573891585?s=20

5/ When you ready to launch, always post a thread on why people should care, what's there for them, and precisely communicate the value they are going to get from your product:

https://twitter.com/5harath/status/1359997069608570880?s=20

2/ Capiche/Clubhouse launch:

This is the first I tried to launch something on audio-first platforms. The experience is new and surreal. Some lessons I learned:

✅ Invite your early adopters as guests
✅ Use @LumaHQ to create an event that will send the cal invites to everyone

7/ (Contd):

✅ Prepare an agenda for your guests
✅ Start the session by announcing precisely what the discussion topic is, the agenda, and the launch plug
✅ Have a question for each guest and make it more conversational
✅ Give some time for the audience to ask questions

8/ PH launch:

I launched 7 projects on PH, but this is the first time I saw the community's power. As @gregisenberg says and I want to highlight: Build a community first before building a product 💯

I'm incredibly grateful for everyone who showed up and supported us 🙏🏽

9/ Here are some tips that will prep your launch on PH:

I gave away some PH tips: yourstack.com/pro-tips/606-p…

And this guide is super helpful too:

https://twitter.com/lexpaval/status/1362685073326297088

That's it for now! I'll be back with more lessons, methods we are using at Shoutout. If you want me to talk about anything particularly, post it here 👇🏽

Appreciate your time in reading this 🙏🏽

RT for reach and lastly, checkout shoutout here: shoutout.so