It's totally normal for academic book writers to struggle w/ organizing their material into chapters that make sense and propel readers thru the book. It's tricky when yr trying to revise a diss & maybe equally tricky when yr on a 2nd book w/o a pre-existing structure in place
What isn't super compelling, structurally, is dividing the book up into 4-5 case studies & just showing how yr main argument or concept plays out in each case. Why wd a reader spend sustained time w/ yr bk if they can get the gist from just 1 chapter? Here's how to do it better:
The 4-5 case studies or research sites/objects isn't the problem. It's that each successive one should show the reader something new, something that enhances or complicates the concept or thesis introduced in the first chapter
Even if your chapters follow an intuitive chronological order or some other kind of natural organizational scheme, each chapter needs to earn its place in the book (bc it will eventually need to earn its place in the time readers decide to devote to engaging w/ yr scholarship)
Here's an ex. of a bk that does this well:

Lilly Irani's CHASING INNOVATION has at its core the concept of "entrepreneurial citizenship." Lilly argues that entrepreneurs have become more than self-interested wealth generators; they've been positioned by govts & other entities...
...as figures who do good for *society* thru their entrepreneurial activities. As this understanding of the entrepreneur has taken hold, entrepreneurialism starts to get advanced as *the* solution to both individual & social, systemic problems, esp. in the realm of development
We can imagine a book in which Lilly found five examples of entrepreneurial citizenship in the real world & just gave each one a chapter, explaining how each example illustrated the concept. But that's not what she did, because that wouldn't be very interesting.
Here's how Lilly pulled her thesis abt entrepreneurial citizenship thru her book's chapters in a richer, more engaging way:

1. The first body ch situates historically how diff actors, e.g. state & business elites, tried to make entrepreneurial citizenship common sense in India
2. The next ch follows that common sense to new actors, showing how ppl in the realm of education took up the entrepreneurial citizenship concept and concretized it in educational projects. In the prev ch, we saw how the idea emerged; here we see it gather material force
3. The next few chapters follow actual entrepreneurial citizens, looking at how ppl who position themselves as innovators take up the ideology of entrepreneurial citizenship in their own work and self-concepts
The first ch in this group introduces an emic concept that helps us see even better how entrepreneurial citizenship is inhabited -- the idea of "adding value." This ch focuses on that specific aspect of of how ppl live entrepreneurial citizenship to enrich the concept further
4. The next ch looks at one of byproducts of entrepreneurial citizenship, which Lilly calls a "bias to action." Here readers are continuing to see how entrepreneurial citizenship plays out in the real world, but they're also gaining new insight into some of its less rosy effects
5. The following ch continues to add layers to the central concept by bringing in the perspective of those who entrepreneurial citizenship is supposed to help. It provides a critical perspective by showing how the ideals break down in practice
6. The next chapter takes everything to a new level, by asking a broader question about how entrepreneurial citizenship leads to "innovation" being defined in ways that inherently include & exclude based on pre-existing power relations. Here we're seeing bigger stakes...
...of the research, not just in one specific site or group of ppl, but how the central concept and its layers can be used to understand and question dynamics we see elsewhere too (that's been true throughout the book, but this ch is where it really comes together)
Obviously a tweet thread can't do justice to an entire scholarly book. But hopefully you could see how a set of chapters might be arranged so as to keep things interesting and really justify the development of a single (rich) idea over 250 pages
If yr still struggling with this in yr own book, writing up a chapter outline (or tweet thread!) can help. Try to summarize what you want rdrs to get from each ch. Is there something interesting & new in each one? If not, can you figure out something new to extract & highlight?
And know that this struggle is just part of writing a book. Writing books is hard. Making sense of years of research is hard. Books that have a thoughtful, compelling structure probably didn't start out looking like that; their authors put tons of work into getting it right

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More from @lportwoodstacer

26 Feb
How to choose a publisher when you think your book could fit at multiple places?

One thing to think abt is the audiences you’re most keen to reach. Which press has the best reputation among the people you *most* want to read your book?
The people you care most about reaching might be people in your home field or subfield. For ex, if you’re going up for tenure & need to “make an impact” in the field of your home dept, you might decide to pick the press that looks best to yr senior colleagues. But—
Maybe you’ve written an interdisciplinary book and you’re already pretty well connected & visible in one of the fields yr intervening in. In that case maybe go for a press that has the visibility & marketing channels in the field you’re less known in but want to be respected in
Read 6 tweets
13 Feb
This week’s newsletter covered some of the salient differences between scholarly publishers & trade publishers

Quick answer comes down to audiences & sales channels. Trade presses sign books they think will sell widely via retail. Schol presses less likely to stress mass appeal
There are scholarly presses that are not-for-profit (e.g. university presses) and scholarly presses that are “commercial” or for-profit.

Commercial is not synonymous with “trade”
Trade = sold to retailers at a deep discount in hopes of getting books placed on shelves and in front of a broad audience of readers.

Not-for-profit presses may decide to market some books as trade titles, if they see sales potential
Read 7 tweets
13 Feb
Because this is always a burning question for first-time academic book authors, here are some red flags that the book you’re proposing hasn’t yet evolved away from the dissertation:
🚩 You’re trying to make all the claims and cover all possible aspects of your topic.

Compelling books usually make one main argument and see that argument through multiple angles or layers in the chapters. They don’t exhaust all possible interest areas of a given subject
🚩 You’re still focusing inward on the specific procedures and findings of your research.

You do need to communicate what you found and how, but it should be in the interest of illuminating some broader dynamic in the world, because that’s what readers will care most about
Read 10 tweets
11 Feb
You don’t have to be a social media wizard to publish a scholarly book.

But if you do want to use social media to build platform (I.e. the ability to reach your likely readers directly), it’s much more effective to start years before your book’s release
People who start being active just in time for their book’s release aren’t doing anything wrong but they probably aren’t selling a lot of books that way. More useful when someone starts using social media to talk about their work in process, to bring readers along for the trip
Look at it less as sales work and more as helping people become invested in the same questions you’re invested in (which you’ll provide answers to in the book that you will eventually publish and they will then want to read)
Read 4 tweets
2 Jan
Here’s what you’ll need to prepare if you want to pitch yr academic book project to a publisher this year:

1. A working title for the book. Don’t worry, you can change it later.

2. A project description or overview. Summarize your main argument, how you prove it, why it matters
3. A description of yr intended audience. Don’t get too complicated. A simple, clearly targetable audience is better than like 10 different possible readerships

4. A brief discussion of other bks that share a topic, approach, or audience with yrs. They don’t have to be identical
5. A projected table of contents + summaries of every chapter you plan to include. These can change later too, but make sure you have a clear rationale for why every chapter needs to be there
Read 6 tweets
27 May 20
This is a thread for ppl who just finished their dissertation & want to turn it into a book. 1st, congrats, you’ve completed one the hardest projects (maybe the hardest) you’ll ever do in your life. Recognize this accomplishment & don’t discount it by thinking yr diss is trash
The first thing u shd do is TAKE A BREAK. If u can manage it, stop working on scholarly stuff altogether for a few wks. I know it feels like yr already behind but recharging will make u more effective later & above that u deserve to get in touch with other things that bring u joy
It’s crucial to get distance from the diss work. You can do a lot to work toward your book *while also* keeping away from the diss itself. Here are 6 things you can do:
Read 11 tweets

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