@benyeoma sets the ball rollinhg with his intro - Last year AfreximBank set up a $500m fund to support the creative sector signaling the importance it attaches the creative sector. We will allow Prof Benedict Oramah to give us his insights #AfricaSoftPowerSeries
Prof Oramah of @afreximbank's submission is concise and yet insightful: Rev from the creative industry was about $2.3trillion over the past few years. Africa accounted for about 1% #AfricaSoftPowerSeries
But you should look at the potential even though I am tired of hearing about potentials> we should begin to realize our potentials. Africa’s diverse people should be a huge potential for creativity #AfricaSoftPowerSeries
When Africans speak it seems like they are singing. The problem remains how do we bring this potential to the market #AfricaSoftPowerSeries
In Africa we haven’t been able to monetize the potential and bring it to market. AfCTA will help us in realizing that potential #AfricaSoftPowerSeries
To enable a market to grow we have established a Pan African payment system to make it possible for payments to be made in our local currencies #AfricaSoftPowerSeries

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More from @africasoftpower

23 Feb
Dean I am very interested in looking at what you are doing in Europe and what you plan to do in Africa. This is the kind of collaboration we are looking at - Chinelo Anohu: Snr. Director @AIFMarketPlace
The intellectual right resides with the creative. Our job is to make sure that it is monetized. What we want to do at the AIF is drive the conversation around the investment protocols - Chinelo Anohu: Snr. Director @AIFMarketPlace
One of the things that is encouraging is that great stories resonate. The stories we have done so far out of Africa have traveled and resonated. The thing is to build a pipeline. We are in the early days in our production circle - Dean Garfield VP Public Policy @netflix
Read 16 tweets
23 Feb
@benyeoma engages Dean Garfield VP Public Policy @netflix. he describes @netflix as the biggest investor in contents on the continent.
Our mission is to entertain the world and we can’t achieve that mission without Africa. Africa has 1.2bn people with the youngest population in any region in the world and a strong story telling tradition. #AfricaSoftPowerSeries - Dean Garfield VP Public Policy @netflix
We recognize that great stories can come from anywhere and thrill the world. #AfricaSoftPowerSeries Dean Garfield VP Public Policy @netflix
Read 7 tweets
23 Feb
It’s now time for the plenum with our panelists - Chinelo Anohu: Snr. Director @AIFMarketPlace, H.E. Wamkele Mene: Sec. Gen @AfCFTA, Dean Garfield VP Public Policy @netflix with @benyeoma moderating. #AfricaSoftPowerSeries @thisislagos1 @NkiruBalonwu @obiasika
Chinelo Anohu: Snr. Director @AIFMarketPlace speaks about the AIF and the work they do - We make sure the investments they are planning in Africa happen. At the market place which has taken place since 2018 we showcase what is happening. #AfricaSoftPowerSeries @thisislagos1
@AIFMarketPlace deal in Mozambique will guarantee 15,000 jobs for the country. That is a big boost. 2 years down the line we have 118 deals in the pipeline valued at about $104bn. AIF will help us move from potential to closure according to the vision of Pres Adesina @AfDB_Group
Read 5 tweets
23 Feb
Benedict Oramah Pres. @Afreximbank speaks to Africa's Covid-19 fight and sourcing of vaccines "Africa must not become the Covid-19 continent. So we are working hard to provide vaccines. Covax is covering 20% of the population" - #AfricaSoftPowerSeries
To meet the 60% target we must find a way to do it and this has seen overall collaboration with Africa CDC, The private sector, AfreximBank others - Benedict Oramah Pres. @Afreximbank #AfricaSoftPowerSeries
This is not the time to look for hangouts because for the West to help us they must help themselves first. So we are using a whole of Africa approach instead of individual countrie - Benedict Oramah Pres. @Afreximbank #AfricaSoftPowerSeries
Read 5 tweets
23 Feb
The creative industry can unify a continent. People are wearing the West African Ankara in Mozambique. The John Wayne movie Stage Coach introduced denim to the world thus making a strong cultural & fashion statement - Benedict Oramah: President @afreximbank #AfricaSoftPowerSeries
What is lacking in our African movie industry is the capacity to produce good quality movies. We are supporting them and that support means forging partnerships with those in the diaspora - Benedict Oramah: President @afreximbank #AfricaSoftPowerSeries
We have approved 3 movies as of today and I am happy @netflix is here. We are working with them to ensure the movies have a direct route to market - Benedict Oramah: President @afreximbank #AfricaSoftPowerSeries
Read 6 tweets
22 Feb
1. The emergence and ascension of Dr. Ngozi Okonjo Iweala, the first woman and first African leader of the WTO has raised Africa's global standing #AfricaSoftPowerSeries
2. This is significant especially at a time when the AfCFTA is offering significant transformative opportunities for the continent's economic growth #AfricaSoftPowerSeries.
3. In recognition of this currents, The Africa Soft Power Project brings together some of Africa’s leading voices and key decision makers this February #AfricaSoftPowerSeries
Read 11 tweets

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