Thread by @JerusalemDemsas

To eliminate exclusionary zoning, reducing opposition to new multi-family construction is key.

I asked @DataProgress to message test an economic and racial justice case for reforming zoning laws and the former performed **10 percentage points better**.

vox.com/22297328/affor…

Republican voters net support rises **14 points** when presented with an economic case relative to the racial justice arguments.

This is just one poll and I think the best argument is what works for your community. But I've yet to see compelling evidence that making the racial justice case gets you more voters than just making the economic one.

Also! Good news in the poll is that under 45 year olds are much more likely to support reforming zoning changes to increase multi-family housing construction. While this may change as more of them become homeowners, it's a sign that apartment/multiplex prejudice may be aging out.

The reason I'm so hung up on trying to convince folks is that history is littered with examples of people trying to force discriminatory cities into compliance.

If you don't convince people it's in their best interests they'll just keep figuring out new ways to discriminate.