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26 Feb, 4 tweets, 2 min read
Looking at

Google Graveyard killedbygoogle.com

Google Cloud lost $5.6B
techcrunch.com/2021/02/02/goo…

and the focus on "pauses"


... I do have to now ask, how long before the No.3 in the West bows out of this game?
The game of cloud was never for the faint of heart. It needs awareness, focus, intensity and the ability to play the game at the highest level.

I know Google had doubts before - cnbc.com/2019/12/17/goo… ... and that goal of being "No. 1 or No. 2 in cloud by 2023" seems far away.
There is no shame in bowing out, sometimes you just have to accept that you're not good enough. The danger is you delude yourself and stay for too long. So, I do wonder as we close in on 2023 what Google will do. 3 yrs into that journey, there is only 20 months left.
X : Didn't you get rejected from Google?
Me : Lol. Three times VPs at Google tried to get me to join. Three times HR at Google responded "He doesn't have a CS degree" ... never got an interview, it was a long time ago. Ah, you think I'm anti-Google? No, I have many friends there.

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More from @swardley

Simon Wardley Profile picture
28 Feb
X : Thoughs on industrial 4.0?
Me : In 2006-2008, I gave numerous public talks about how we were approaching a new industrial age.
X : So, you agree?
Me : Not with the term. This is about the 8th industrial age, this idea of it being the 4th is not mindful of the past.
I also don't like this pre-event classification, hence the "about", "approaching". The causes of the change seem to driven by social media, industrialisation of pre-existing activities, access to data and the changes are vast and recently accelerated by the isolation economy,
X : What changes?
Me : Long list ...
1. SWARMING (of people and machines)
2. DISTRIBUTED AND INDIRECT LEARNING
3. DISTRIBUTION OF PROVISION (not power but provision)
4. ACCEPTANCE OF STANDARDS (identification and adoption of)
...
Read 29 tweets
Simon Wardley Profile picture
27 Feb
X : Are you a socialist?
Me : My leaning is in that direction, yes. Why?
X : But you're pro markets, pro competition?
Me : Ah, the old right wing myth that socialism is anti-individualistic and pro-collectivist? It's more nuanced than that. It's more "use appropriate methods" Image
... i.e. we all belong to many collectives. There is a balance of Me versus We that we need to constantly review as a society. Economic systems (markets or central planning) are just context specific tools.
Many of the problems we face as a society tend to stem from one size fits all dogma of evolving methods whether it's the centrally planning of communists or the laissez faire market of neoliberals. Both extremes fail to consider context ... Image
Read 14 tweets
Simon Wardley Profile picture
26 Feb
X : Thoughts on Carbon Markets.
Me : The wrong way to solve the problem.
X : Eh?
Me : They are open to gross exploitation. I don't agree with them, never have. There are better ways in my view.
X : How?
Me : Every citizen should be given a non transferable permit for Carbon emission. A permit allows for an specified emission decided annually by negotiation between countries. Citizens have the right to sell or not to sell their annual output for one year on an open market ...
... so for example. citizen in the UK might get X kg and in another country they get Y Kg depending upon agreed emission divided by population. Companies must be required to calculate and buy the annual emission required from the market ...
Read 7 tweets
Simon Wardley Profile picture
26 Feb
X : Why did you make mapping creative commons?
Me : It's all in my map of mapping. I set out on this path almost 16 years ago, I have every intention of wiping out the existing management / strategy consultancy industry and replacing it with something that actually does the job.
X : What if management consultants start adopting your method?
Me : Applying situational awareness? Teaching others to map? Perfect, that'll accelerate the process. I expect them to fight due to existing inertia.
I wanted to do this in plain sight, not to hide my intentions, to use open as a weapon in order to accelerate the process, to democratise the concepts and teaching of strategy through situational awareness. My intent is singular and focused.

15 years to go by my reckoning.
Read 7 tweets
Simon Wardley Profile picture
26 Feb
Commodification is when we take something with social value and give it economic value i.e. someone tries to commodify air or commodify an idea.

Commoditisation is when that thing evolves from imperfect to perfect competition i.e. it evolves from genesis to becoming a commodity.
These are very different processes, commodification is not the same as commoditisation. That's easy to understand if you map, very difficult to grasp if you don't ...
... but then, it's like disruption. There are two different forms - one predictable, one not. Hence the whole Christensen vs Lapore argument. Easy to understand if you map, difficult if you don't.
Read 8 tweets
Simon Wardley Profile picture
25 Feb
Debate over the NHS was lost in the last election. We need to accept the electorate are unwilling to defend it. Focus should be "Given ongoing privatisation of the NHS, what safeguards will be put in place to protect the poorest and prevent inevitable corporate failures?" ->
Labour must learn from the election that the electorate doesn't believe a national NHS, broadband, railways or free education or tackling climate change is possible. Reality is irrelevant, it only matters what the electorate believe. Win that and then show what's possible ...
... I must admit, I felt revulsion at the dark lord of spin, Peter Mandelson, returning to run Labour strategy. I now, on reflection, realise what a shrewd move that is and one that should be welcomed. Starmer is playing the right game here.
Read 7 tweets

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