Thread by @NdzaviDerrick

Personal Branding Matters!
[Thread]

1 103 600 000, that is how many seconds you will have lived at the age of 35, technically you are Seconds billionaire. One way or the other you will have exchanged $1 Billion for monetary value and how much you got in return depends on the value you placed on

yourself or what others determined for you, taking into consideration the currency of your country. Reflecting on this makes one realise the importance of time and the importance of understanding oneself. How you behave and run your life determines the worth of the brand YOU.

Understand your Worth

It can be frustrating to hear others talk about the potential in you yet you can’t see any of that yourself. Some people even ask themselves “What do they see in me?”. You need to take stock and understand your personal brand in order to position

yourself well and put the right price tag on yourself. Don’t sell yourself cheap due to failure to invest more on personal development and grooming. You can only value your business once you value yourself first. Understanding your worth will help you determine your value

Package yourself right

See yourself as a product that someone must buy. Ask yourself that if you were on shelf would customer pick you and pay for you or would go for a product that you compete with? Is your self packaging appealing enough for customers to take home?

You are a product that thinks, speaks and acts, your thoughts, speech and action must be in line with the brand you are aiming to build. Invest in yourself through education be it formal or informal in order to package yourself well as a product.

Eat, Dress, Drive to represent than to impress

How much you understand the brand that you are will help you determine your appearance. You will eat what is fitted for the brand YOU. You will dress within the mandate that the brand YOU has in life.

You will Drive according to Brand specification than to impress. Once you comprehend the Brand YOU and its obligation you will live within your means.

Know your personal Payoff Line, Vision, Values, Goals, Mission
Your personal vision, values, goals, mission and payoff Line (Slogan) are very important in personal branding as they give direction and steer you towards your purpose in life. If you can define your PVVGM it will

be easy to determine your company’s Payoff Line, Vision, Values, Goals. Mission. Your company PVVGM do relate with your personal PVVGM. If you personally value honesty and integrity it will be reflected in how you operate your company as you will not entertain bribe and

corruption in your company, but once you entertain what you claim not to be your values in your company that can be a mirror of who you really are than what the company profile says you are.

Before the company know that there is YOU the founder of the company.

You can take your product where you have never been but cannot take the company where you have never been, simply put, customers want to know the brand behind the product and the founder or owner of the company. Represent the Brand YOU well at all times.

Once you understand the Brand YOU well you will easily break your market’s Enigma Code.

Video and Audio on Personal Branding Matters! can be accessed on #BizFrankTalk Channel @

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