Thread by @OlamideTowobola

If you wanna learn how to get REMOTE JOBS through COLD EMAIL OUTREACH, this thread is for you. RT for job seekers and freelancers on the TL.

Cold email is a way to start and maintain business relationships. To get a better understanding of what it is, let’s think of how business relationships develop in the offline world. Usually, everything starts with a conversation…

Step 1: Edit the “from” line
It may come to you as a surprise that editing the “from” line is featured as a separate step here. We usually set it up for a new email address, and after this, we don’t pay much attention to it.

Still, the “from” line is as much a part of a cold email as the body, and that’s because it plays an important role. It shows the message recipients who exactly sent the email. It’s a part that affects their first impression.

What follows is that they decide whether to open the message and read it or put it in the trash and forget it. Remember that your prospective client doesn’t know you yet since you are strangers to them, they may, and probably will, be slightly suspicious of your email.

One of the first things they notice when they look at your email is the “from” line. You may either earn their trust, or may scare them off with the “from” line. They may even delete your email without opening it first if the first impression is not right.

There are at least 4 possible forms of from line.

A. First name (Olamide)
B. First name + Last name (Olamide Towobola)
C. First name + Last name, Title (Olamide Towobola, Head of Marketing)
D. First name + Company name (Cathy at Gigsnet)

The right “from” line for your cold outreach campaign depends on the context of your message and your target group and the goal you want to accomplish with your email, be it marketing cooperation, influencer outreach, or a possible sales deal.

Rules to follow while editing a “from” line:

be consistent – let it not diverge in tone and style from the rest of your email. If you use an informal tone throughout your email, maybe you can include the first name + company name, and you’ll be all set.

consider your prospect‘s perspective – what would you expect to see in your inbox if you were one of your prospects? What’s their average style of communication? Try to mimic it when writing your “from” line.

Step 2: Write an intriguing subject line
A cold email subject line could be seen as the key that unlocks the door to our message. Our prospects form their first impression of us while reading the subject line. That’s why we need to make it a good one.

Follow these rules:

consider your prospect‘s point of view – think what kind of benefit your subject line promises to the prospect. What’s in it for them after opening your email? Does it answer their needs or appeals to their curiosity? Make it about them, not about you.

personalize it – again, the subject line isn’t the place for self-promotion. Quite the opposite, it’s the place where you should prove to the prospective client that you carefully planned to contact them.

intrigue them – don’t spill the beans just yet. Pique their interest. Engage their attention by making them reflect on a problem they may have. Or try using a little bit of flattery to catch their attention.

tie it to the rest of the email – this ties back to all the previous points. Whatever you put in your subject line, you should connect it with the rest of your message.

What are some good examples of cold email subject lines?
The best ones I’ve come across at includes:

{{FIRST_NAME}}}, there is a more efficient way to do X
I have an idea on how to improve your X
Have you thought about switching X?
Want to scale up X at {{COMPANY}}?

Step 3: Come up with a clever cold email introduction
A cold email introduction shouldn’t be longer than 2-3 sentences. It’s not supposed to introduce you to the prospect.

Instead, it refers to the message receiver, their expertise, achievements, work, and their company. That’s how we catch their attention.

A hint of flattery may be the way to go. But don’t overdo it. Enlisting all of their recent activity is a step too far. Don’t be a stalker either. Don’t look for info about their family. Stay in the professional field.

You may also use those few sentences of cold email introduction to make it a part where you ask about their problems. Or better, you can talk about the ones you’ve noticed they have that you can take care of.

Step 4: Propose some value in your pitch
Here comes the part where you tell the what you want from them, or in other words, the so-called pitch.

So how to write a good cold email pitch?

Avoid salesy pitch
In a sales email, you have to be subtle with your pitch. You don’t write it to close one more sale. You write it to start a unique business relationship with a potential buyer. And that calls for a personal approach.

Put your prospects in the center of your pitch. Provide as much value to them as you can. Find out what problems they may face that you can help them with. Use storytelling to show them how you might relieve them of those problems. Prove to them that you’re here to help and learn

Step 5: End your cold email with a call-to-action
You’re almost done. You just need to write a call to action (CTA) that will persuade your prospects to do what you ultimately want them to do with your cold email.

Here are hacks on how to get remote jobs through cold pitching. I hope this helps?

https://twitter.com/OlamideTowobola/status/1348690164273586176?s=20

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