66% of consumers buy into belief.
78% of liberals expect brands to take a stand, but only 52% of conservatives do.
82% of liberals believe brands are credible when taking stands, but only 46% of conservatives do.
The logic of capitalism entices corporations to go woke.
/1
78% of liberals expect brands to take a stand, but only 52% of conservatives do.
82% of liberals believe brands are credible when taking stands, but only 46% of conservatives do.
The logic of capitalism entices corporations to go woke.
/1
Polarisation is a high-risk high-reward marketing strategy.
By taking a stand, a company signals its values.
It turns off customers who aren't aligned with the values it signals, and makes fans out of customers whose values are aligned with the company's.
/2
By taking a stand, a company signals its values.
It turns off customers who aren't aligned with the values it signals, and makes fans out of customers whose values are aligned with the company's.
/2
This does two things:
1. Encourage customers to self-select by having non-aligned customers break away.
2. Make fans out of disengaged but value-aligned customers, encouraging them to buy even more.
The hope is that profits from the latter outweigh the former.
/3
1. Encourage customers to self-select by having non-aligned customers break away.
2. Make fans out of disengaged but value-aligned customers, encouraging them to buy even more.
The hope is that profits from the latter outweigh the former.
/3
This strategy works best on liberals, who care far more about values than conservatives.
A company that signals conservative values to a conservative audience isn't going to achieve as much runaway success as a company that signals liberal values to a liberal audience.
/4
A company that signals conservative values to a conservative audience isn't going to achieve as much runaway success as a company that signals liberal values to a liberal audience.
/4
When a company signals liberal values to a conservative customer base, it loses most of its customers.
Get woke, go broke.
When a company signals liberal values to a liberal customer base, it converts its customers into fans.
Get woke, get rich.
/5
Get woke, go broke.
When a company signals liberal values to a liberal customer base, it converts its customers into fans.
Get woke, get rich.
/5
This is why Gillette lost 8 BILLION dollars when it got woke.
And why Nike earned 35 BILLION dollars when it did the same.
Going woke pays off if a company has a liberal audience.
/6
And why Nike earned 35 BILLION dollars when it did the same.
Going woke pays off if a company has a liberal audience.
/6
Going woke is easy.
A corporation doesn't need to change anything signifcant.
It just has to run ad campaigns to signal values, announce a diversity hire, maybe dive into a controversy.
The Internet takes care of the rest.
But short-term gains lead to long-term loss.
/7
A corporation doesn't need to change anything signifcant.
It just has to run ad campaigns to signal values, announce a diversity hire, maybe dive into a controversy.
The Internet takes care of the rest.
But short-term gains lead to long-term loss.
/7
To announce that you are woke is to be seen as woke.
To be seen as woke is to attract the woke.
To uphold the perception of wokeness, you become woke yourself.
In this case, the corporation itself will inevitably become increasingly woke over time.
/8
To be seen as woke is to attract the woke.
To uphold the perception of wokeness, you become woke yourself.
In this case, the corporation itself will inevitably become increasingly woke over time.
/8
Non-woke employees will quit, or be forced out.
Woke HR will hire woke replacements.
The growing woke employee population will demand more changes and exercise more power.
The company invites the parasites that hollow it out from within.
/9
Woke HR will hire woke replacements.
The growing woke employee population will demand more changes and exercise more power.
The company invites the parasites that hollow it out from within.
/9
To be woke is to place politics above all else.
This includes products, customer service, even competence.
When a corporation is unable to deliver the goods and services it promises, its customers lose faith in it.
When they lose faith, they abandon the corporation.
/10
This includes products, customer service, even competence.
When a corporation is unable to deliver the goods and services it promises, its customers lose faith in it.
When they lose faith, they abandon the corporation.
/10
Case in point:
Disney
Mass Effect
GI Joe
And more:
oneangrygamer.net/get-woke-go-br…
Get woke, get rich... and then go broke later.
/11
Disney
Mass Effect
GI Joe
And more:
oneangrygamer.net/get-woke-go-br…
Get woke, get rich... and then go broke later.
/11
To be woke is to hold yourself hostage to the mob.
Wokeness draws power from being offended.
When there is nothing to be offended about, the woke will make something up.
Result: the woke eat their own.
/12
Wokeness draws power from being offended.
When there is nothing to be offended about, the woke will make something up.
Result: the woke eat their own.
/12
If a company has gone woke but changes course, then its former allies, customers, and employees will turn on it.
And the conservatives it has abandoned will watch and munch on popcorn.
To go woke is to ride a tiger.
And he who rides the tiger is afraid to dismount.
/13
And the conservatives it has abandoned will watch and munch on popcorn.
To go woke is to ride a tiger.
And he who rides the tiger is afraid to dismount.
/13
Never go woke.
For those with a conservative audience, it will end you.
For those with a liberal audience, it promises short-term reward in exchange for long-term harm.
Virtue-signaling is a modern-day Faustian bargain.
/end
For those with a conservative audience, it will end you.
For those with a liberal audience, it promises short-term reward in exchange for long-term harm.
Virtue-signaling is a modern-day Faustian bargain.
/end
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