I bought $50 worth of Twitter ads for a popular atomic essay tweet.

Here's what I learned. 🧵👇
1/
I selected one of my more popular #ship30for30 atomic essays.

Prior to promotion:
- 9,320 impressions
- 819 engagements
- 30 profile clicks
- 55 likes
- 18 retweets
- 0 new follows

Nothing crazy, but one of my most successful essays.

2/
These are the raw new numbers I received directly from the promotion:

- 7,663 impressions
- 1,248 engagements
- 30 profile clicks
- 72 likes
- 12 retweets
- 2 new follows
3/
Quick observations:

Engagement for the promoted tweet was almost double my organic traffic.

- 8.8% engagement via organic traffic
- 16.3% engagement via promotion traffic

Likes ratio was up as well:

- 0.6% organic
- 0.9% promotion
4/
This surprised me with a topic-specific tweet (ADHD), since Twitter didn't allow any targeting other than country/age/gender.

(I filtered to: United States, 21-55, any gender)

My hope was that it would resonate strongly for some and they would engage further.
5/
Here are 5 Key Takeaways:

1. Twitter estimated 4,000 impressions but my final number was 7,663.

Not sure if this is an algorithm trick to make me feel better (it worked) and more likely to use again (probably).

Under promise and over deliver.
6/
2. I was wrong about expected engagement.

I assumed engagement would be down due to the untargeted audience.

That said, I've only recently begun talking more about ADHD on my timeline, so my own follower audience isn't exactly targeted for ADHD either.
7/
3. Consider time of day.

It started in the evening, around 9pm Pacific, and the $50 was exhausted in a couple hours.

In the future, I would either do a longer campaign or start at a more targeted time of day that makes sense for my audience.
8/
4. I had 5 new newsletter subs during the promo period, I would guess 3-4 of those were directly connected.

The only way to find the newsletter signup would be visiting my profile or reading to the very last tweet at the end of the thread.
9/
5. Superfans.

This content resonated really strongly with a few people and they proceeded to read/like/retweet many of my other tweets about ADHD.
What's next?

Not sure, I may do some more experiments in the future. I'd like to try having an actual call-to-action for the newsletter without it feeling too sales-pitchy.

Thanks for reading.

And you can sign up here for ADHD tips. 😅
extrafocus.io

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Jesse J. Anderson 🚢

Jesse J. Anderson 🚢 Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @jessejanderson

5 Mar
“Can you take out the trash?”
“Sure, babe.”


This simple question and answer happened every night.

She asked me to take out the trash, I promised to do so.

But I never did. Image of "How A Whiteboard Saved My Marriage", wri
I wanted to.

I believed the words when I said them.

But then I forgot.

Every single night.

For years.
By the time we discovered I had ADHD—nine years into our marriage—a lot of damage was already done.

Trust was broken and hope for restoration seemed distant.
Read 8 tweets
4 Mar
"Why would you do it like that?"
"Are you stupid?"
"What is wrong with you?"

These phrases are all-too-familiar to the ADHD brain.
Most have been hearing variations their entire life. Image of "How Shame Distorts the ADHD Brain", writ
The truth is, people with ADHD handle situations in unique and often unusual ways.

It can sometimes appear offensive or disrespectful, though this is rarely intended.
Even when a solution or resolution is found, it often isn’t fast enough or “in the same way” as a neurotypical brain.

This results in a perceived failure of this non-ADHD standard.

And out come those familiar phrases.
Read 9 tweets
4 Mar
What can joining a daily writing cohort do for you?

1. Start New Lifetime Habits
2. Increase Social Media Reach
3. Build Confidence
4. Incredible Learning Opportunities
5. Personal Brand Building
6. Amazing Supportive Community
7. New Friendships

🧵👇
enroll.ship30for30.com/march-enrollme…
1. Launch New Lifetime Habits

Building a daily writing habit will reward me for life.

No matter your industry or what opportunities become available, being a better writer will always give you an advantage.

There's no better way to improve than to write, write, write.
2. Increase Social Media Reach

My social media growth has been insane, which means my audience has grown exponentially.

Like compound interest, there's exponential effect where growth bleeds across channels.
Read 13 tweets
3 Mar
How to Remember What You Read.

Don’t read books if you want to learn.

Well, don’t _just_ read books, like we did in school. Underlining, highlighting, and just hoping to keep the knowledge long enough to pass the test. And then forgetting everything once we finished the class. Image of "How to Remem...
The paradox of books is that they are a great way to store information, but reading them isn’t enough for learning.

So how do we better use books for learning?
## Book notes

While reading, highlight the essential.

If something surprises you, that’s an indicator of unique content to highlight.
Read 8 tweets
27 Feb
"ADHD is, to summarize it in a single phrase, time blindness."
— Russell A. Barkley, PhD

People with ADHD don't experience time the same way as neurotypical people. They have time blindness. Image of "Time Blindne...
Color blindness is the decreased ability to see color or differences in color.

Color is visual, making it easy for anyone to understand the concept of color blindness. We can illustrate the difference simply by adjusting hues and saturation.
Time blindness is much more difficult to visualize.

"Those of us who have ADHD experience time differently from other people. This is _really_ hard for most people to believe."
— Edward M. Hallowell, M.D., and John J. Ratey, M.D.
Read 9 tweets
19 Feb
"Do I Have ADHD?"

I was 36 years old when someone first suggested I might have ADHD.

“No way—I can spend hours focused on something if I’m interested in it,” I said. Turns out that’s called hyperfocus, a symptom of ADHD. Image of "Do I Have ADHD?", written in the thread
After reading about more all-too-familiar symptoms, I decided to get an official diagnosis.

# Why Get Diagnosed?

ADHD can be a “good news” diagnosis because life often improves once you know that you have it.
There are many treatments that can help including:

1. Medication.

ADHD meds have a bad reputation because they can often be abused, but they are life-changing for many.
Read 8 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!