Tweet

John Long

7 Mar, 2 tweets, 1 min read

The way we're all working--constantly answering emails, Slacks, texts, and sitting in meetings today--is a time suck, making us all miserable and isn't making the work better.

This Ezra Klein interview with Cal Newport is a revelation.

nytimes.com/2021/03/05/opi…

• • •

Missing some Tweet in this thread? You can try to force a refresh

This Thread may be Removed Anytime!

Twitter may remove this content at anytime! Save it as PDF for later use!

More from @janthonylong

John Long

@janthonylong

7 Sep 20

I guess rather than just dunk on this Netflix ad, which isn't very nice, I'll try to be constructive here and critique it. /1

First, the idea--"more than just a line"--makes the brand feel small. If any brand "owns" the video progress bar, it's probably YouTube. But in any case, tying their brand to a generic UX feature reduces them to a streaming service. They're much bigger than that. /2

And in a way, it's the opposite of what HBO did with that great tagline, "It's not TV. It's HBO." It depositioned the rest of the category. "TV" felt almost disparaging. Genius. /3

Read 10 tweets

Share this page!

John Long

Try unrolling a thread yourself!

More from @janthonylong

John Long

Did Thread Reader help you today?

Like this author's thread?