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Andrew Gazdecki

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11 Mar, 6 tweets, 3 min read

@microacquire

New ad campaigns. Use @microacquire and save 15% or more on your acquisition.

@microacquire

Like a good neighbor, @microacquire is there (for acquisitions).

@microacquire

Just @microacquire it.

@microacquire

Our acquisitions are f***ing great. Save time. Save money with @microacquire.

@microacquire

Can you @microacquire me now?

@microacquire

@microacquire it your way.

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Andrew Gazdecki

@agazdecki

13 Mar

Short tread on defining your ideal customer profile (ICP) and defining your messaging.

For starters, you want to make sure you’ve got the who that’s going to be:

1. Easiest for you to sell to, and
2. Most valuable to your business in the long run.

👇👇

If you already have existing clients, take a step back and figure out what makes those high-need clients different from your other clients. Is it their…

- Size
- Industry
- Software they use
- Job role or title
- Experience

If you don’t have existing clients start by listing out all the different reasons that people might use your product.

Then zoom in on the reasons that are based on the strongest needs, because those are the needs you’ll want to be targeting.

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