Building an audience is not a goal.
It’s an outcome.
So, here are 7 actionable ways to achieve that goal to produce that outcome 👇🏼
It’s an outcome.
So, here are 7 actionable ways to achieve that goal to produce that outcome 👇🏼
1/ Create without expectation
People can sense your intentions. And if your intention is to “build an audience” to quickly extract ($$$) value, you will repel more than you attract.
Give generously. Expect little in return.
People can sense your intentions. And if your intention is to “build an audience” to quickly extract ($$$) value, you will repel more than you attract.
Give generously. Expect little in return.
2/ Keep your promises
If you say you’re going to write something new every day, do it. Show up. Let your actions speak louder than your words/promises/public announcements.
If you say you’re going to write something new every day, do it. Show up. Let your actions speak louder than your words/promises/public announcements.
3/ Be hyper-specific
Don’t just say “I’m here to help you do better, live happier, be healthier,” etc.
How, exactly? What makes you different, specifically?
Give details. Break things down. Get into the weeds. Tell vulnerable stories.
Hold nothing back.
Don’t just say “I’m here to help you do better, live happier, be healthier,” etc.
How, exactly? What makes you different, specifically?
Give details. Break things down. Get into the weeds. Tell vulnerable stories.
Hold nothing back.
4/ Share what DIDN’T work
Success stories are easy to share. Everyone loves appearing to have all the answers.
Cautionary tales are harder, which is why people love hearing them. They require you to admit you messed up. You made a mistake. And you made it out the other side.
Success stories are easy to share. Everyone loves appearing to have all the answers.
Cautionary tales are harder, which is why people love hearing them. They require you to admit you messed up. You made a mistake. And you made it out the other side.
5/ Meet people where they are
“Building an audience” often implies:
- I’m up here
- You’re down there
In reality, the people with the most engaged audiences remove this barrier. They get in the town circle with their people.
They make people feel like they’re friends.
“Building an audience” often implies:
- I’m up here
- You’re down there
In reality, the people with the most engaged audiences remove this barrier. They get in the town circle with their people.
They make people feel like they’re friends.
6/ Create based on other people’s needs, not your wants
Creators are in the service business. We like to think they’re in the “fame” business (“What I want”), but they’re not.
The best creators answer people’s questions at scale, and create what they see people NEED.
Creators are in the service business. We like to think they’re in the “fame” business (“What I want”), but they’re not.
The best creators answer people’s questions at scale, and create what they see people NEED.
7/ Give away your secrets. Spread your gospel
Finally, the creators with the widest (or most engaged) reach keep very little behind closed doors.
They don’t monetize 99% of what they do or know.
Just the last 1%
If you want to make a meaningful impact, share with everyone
Finally, the creators with the widest (or most engaged) reach keep very little behind closed doors.
They don’t monetize 99% of what they do or know.
Just the last 1%
If you want to make a meaningful impact, share with everyone
And if you want to practice these 7 strategies with the goal of building an audience, I encourage you to start here:
ship30for30.com
ship30for30.com
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