NFTs will make creators care less about raw follower counts and more about the earning power of an online audience
The Internet economy has been over-indexed on follower counts for way too long. Once you start building an online business, you see how it can be a red herring.
The important things are much harder to measure: purchasing power and die-hard fandom.
NFTs create better incentives.
The important things are much harder to measure: purchasing power and die-hard fandom.
NFTs create better incentives.
Just as incentives will determine the behavior of individuals in a group, the metrics you choose for your creativity will subliminally shape your output.
An Internet with clear metrics beyond page views and engagement rate is an Internet with wonkier creators.
An Internet with clear metrics beyond page views and engagement rate is an Internet with wonkier creators.
https://twitter.com/david_perell/status/1370551425542000642
The advertising-based Internet is built on attention, so creators are incentivized to reach a wide audience.
But the NFT-driven Internet incentivizes creators to be unique and differentiated — even if it means serving a smaller audience.
The NFT money is in obsessive fandom.
But the NFT-driven Internet incentivizes creators to be unique and differentiated — even if it means serving a smaller audience.
The NFT money is in obsessive fandom.
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