So for the next month I’ll #BuildInPublic and share the story of Price Unlock.
We’ll see how the first month goes and re-evaluate after that.
Before that, let me document the current situation.
Then I'll explain Price Unlock.
“A THREAD”
I’m currently working on the following:
1. Legit Check By Ch - an authentication company for sneakers, clothing, bags, watches etc.
💎 We’ve had 5M+ ppl make use of our guides on how to authenticate items
💎 Had tens of 1,000s of customers for our high-end service
💎 Currently developing new ‘pillars’ (more below, in the following tweets)
A pillar = another sub-product that helps the audience even more
2. Legit Check Price Comparison
💸 Collects some money via affiliate (we won’t become billionaires with this product)
💸 MAIN GOAL: trying to get into top SEO rankings of the products we authenticate (e.g. “Adidas Yeezy”, not just “Adidas Yeezy fake vs real”)
💸 Can be a loss leader, if it brings more users to our guides/service
More on the last point: Amazon doesn’t care if Prime Video loses money, as it brings people into the ecosystem. Effectively, they’ve created a way to spend e.g. $0.50 as $1.00
Kinda like Apple When they put out the iPod — Steve moved most of the advertising $$ from iMac into iPod, as the latter drove sales (sooner or later) into the iMac. $1 acts as $2 now.
3. Legit Check Organizer
⚡️A SaaS for resellers, a v important subset of power users
⚡️ Prematurely launched, still looking for PMF
⚡️ Got revenue coming in tho
⚡️ Got a brand-new feature we’re working on that, I reckon, will unlock PMF
LCO is probably overpriced, but I’m more interested in adding utility to match the $39/mo price, rather than reduce the prices.
Considering this a nice long-term potential, as the resell market does’t seem to go down anytime soon
4. A revamp our our core offering for Legit Check By Ch
💎 Sadly can’t disclose too much here but it’s honestly one of the most beautiful things I’ve produced so far in my life.
💎Not beautiful as in flashy or “bleeding edge”. Beautiful as in simple.
Can’t wait to show it to our users, who I reckon will LOVE it.
Would REALLY want to show all my thinking (assumptions that may/may not be correct) here, especially as it ties into the Apple/Amazon example I’ve given in point #2. Will eventually come back and explain!
5. Legit Check App
⚡️ Currently have a public app out there on iOS/Android
⚡️ Hundreds of 1,000s of downloads
⚡️ It SUCKS big time, as it’s outdated
⚡️ In the early phases of re-vamping it so that all the products I’ve described earlier are cohesively put together
6. CH GROUP
Created as an umbrella brand. Thinking was:
🏝️ Create some products that relate to the same audience.
🏝️ Add one overarching navbar.
🏝️ If one product makes it big, it’ll “pull” the other ones as well
Currently blogging my thoughts there, as I’m growing the brand.
🏝️ Running it for myself and 16,000+ people
🏝️ So far voluntary work
🏝️ Price Unlock, if done right, will be massively helpful to the community
8. FINALLY HERE: PRICE UNLOCK
⚡️Price Unlock is a tool that will help SaaS companies find the best pricing by allowing them to stop leaving money on the table. Or from taking too much money from the table.
⚡️ Scratching my own itch, for what I need at Legit Check
⚡️ I’ll be the first user (once it’s done), applying Price Unlock to 1,000,000s of users, 1,000s of customers at Legit
Currently, Price Unlock has been announced here, in a play straight out of @jasonfried and @dhh ’s playbook of launching @heyhey
💎 Build Price Unlock in public
💎 Gather around PU those who have the problems I’m having
💎 Gather around those who NEED those problems solved
💎 Sneak peek it as time goes
💎 Hopefully tweak it into a better, more useful product for YOU (maybe even before building it!) as I’m having discussions whilst building in public
Pop in your email in there so I can update you!
I’ll keep updating that page as well.
Last but not least, some stats at the beginning of the journey:
🚀185 Twitter followers
📈200 views on the website so far
📧 6 subscribers in the first day of publishing the letter
Let’s see how it goes!
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He’s making a killing with #buildinginpublic and here’s what I learned from going through his tweets
Thread (1/n)
(#10 is my fav)
1. Give back to the community 2. Make real connections with others 3. Lists of small, actionable advice work. 4. Learn from others, but from the "right" others 5. Document document document 6. Don't be shy to do the previous 7. Mark down every milestone
8. It's all one, continuing story 9. No decision? No problem 10. Have some fun, will you?