after Louis Vuitton drops exclusive skin with LOL last year, Burberry will partner with the biggest Chinese MOBA Honor of Kings (王者荣耀) for skin drops too
Top luxury brands join the game of digital items riding on the waves of zoomers’ consumer behavioral change ...
Top luxury brands join the game of digital items riding on the waves of zoomers’ consumer behavioral change ...
... this won’t be imaginable for boomers or even for many millennials
My younger brother (20) can casually spent 10k+ on virtual items in games but has no interest in buying expensive outfits
Core assets driving consumerism change from generation to generation
My younger brother (20) can casually spent 10k+ on virtual items in games but has no interest in buying expensive outfits
Core assets driving consumerism change from generation to generation
this is what Burberry posted on their Weibo for its skin sketch for 王者荣耀 (tbh pretty dope)
and my brother and his friends already plan fo ape regardlessly of the price
“This is a must have” he said
and my brother and his friends already plan fo ape regardlessly of the price
“This is a must have” he said
Cc @DIGITALAX_ and @emmajane1313
It’s a good validation of how IP and scarcity of in game items drive value. And the question is how to commoditize the creation of such economy for all designers, top brands and indie
It’s a good validation of how IP and scarcity of in game items drive value. And the question is how to commoditize the creation of such economy for all designers, top brands and indie
slowly but surely 🤗 @0xrafi has a great thread on the “Skin in the game” platform @DIGITALAX_ is building
https://twitter.com/0xRafi/status/1372331769517768704
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