Thread by @ImSamThompson

The easiest way to launch profitable influencer campaigns.

A thread 🧵👇

Influencer marketing is perfect when you are starting out.

Why?

✅ Affordable CPA on Direct Sales
✅ Social Proof + Brand Awareness
✅ High Quality Content For Ads

I use this strategy to help brands make $25,000-$100,000 without running paid ads🚀

First, you need to FIND INFLUENCERS 👋

Mid-tier influencers (10-100k) are best for a few reasons:

🔥 There are a lot of them
🔥 More engaged followers
🔥 More affordable deals
🔥 Easier receptive to new brands
🔥 Willing to let you use their content

You just need to find them.

This 100% the most challenging part.

You either:
🔴 Search for hours on your own
🔴 Pay an agency a f*ckload of money

OR

✅ Use a tool like TryBump.com

Bump is affordable and gives direct access to 100+ new influencers each week without added fees or headaches.

Now you have access, next is OUTREACH 📨

Your goal here is to STAND OUT 🏆

Influencers are pitched brand deals all the time.

Everyone is willing to send a free product or Starbucks gift card in exchange for a post 🤮

Creating a partnership is the key.

Your outreach should focus on three things:

1⃣ The synergy between their audience & your brand
2⃣ Your openness to their ideas about content & deal
3⃣ Your goal to establish a long-term partnership

⭐️Pro Tip: Send BOTH an email and DM - your response rate will go up 50%.

Next, you need an OFFER 📰

Generally you have 3 options when it comes to working with influencers:

💰 Free Products
💰 Referral/Commission Payouts
💰 Straight Cash

The trick is not making an offer up-front, ask them about their expectations and focus on a PARTNERSHIP.

Your goal is to create a WIN-WIN 🏆

Influencers want more than just cash. They also want:

✅ Future Work/Opportunities
✅ More Followers/Attention
✅ Press & Media Attention
✅ Press & Media Attention

Figure out your value and collaborate to make a deal work.

Next up, EXECUTION 🔒

Don't micro-manage the process, focus on ensuring the influencer has a REAL UNDERSTANDING of your brand and goals.

Let the influencer take the lead on the content creation process. They have a much better understanding of what converts with their audience.

Finally, your priority is MAXIMIZATION 🚀

💰 Engage with the influencer's audience
💰 Turn the content into ad creatives
💰 Promote the influencer's post through their page

It's up to you to pull as much value out of it as possible.

Do the work 💪

Hope that helped get you moving in the right direction with your influencer campaigns.

Likes & retweets are appreciated ❤️

As always, happy to answer questions in my DMs and fill in any gaps ✊🚀