Thread by @Adam_Ha_Yes

Getting to 900,000 users is no joke.

After raising $4m LinkedIn was growing quickly, but they hadn't yet made a dime.

Here are 4 essential business lessons from @reidhoffman and LinkedIn's Series B pitch deck
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1/ Become the 2.0 of something.

This is called a business break-line.

LinkedIn is professional people search 2.0

1.0 Taxis --> Uber
1.0 Hotels --> Airbnb
1.0 Your industry --> X

What is your 2.0?

2/ Establish your advantage

For social networks users are key.

They could have initially prioritized
- Revenue
- Profitability

But for their Series A all they cared about was building their network.

Know your advantage and make that your priority.

3/ Overdeliver don't overpromise.

Their initial goal was 400,000 users.
Instead they reached 900,000.

This was a $4m effort.

If they promised getting 1m users, it would have been hard to raise their Series B.

Be ambitious, but it's better to overdeliver than to overpromise.

4/ Become X for Y.

InLeads wasn't actually built yet.

When learning new information, the brain has to connect it to existing neural networks.

Connect new concepts to existing things.

Uber for X.
Superhuman for Y.
Airbnb for Z.

Anchor your products to successful models.

I have 20+ more decks I'm going to be breaking down in the months to come.

Follow @Adam_Ha_Yes for more 🔥

Thanks for reading! Retweets are greatly appreciated 🙏