WB, Paramount, & Universal have now all agreed to long-term window-shortening deals w/ exhibitors. Disney is experimenting w/ hybrid Disney+ releases. Sony CEO has suggested they will take advantage of shorter windows.
We're going to need to readjust our box office benchmarks.
We're going to need to readjust our box office benchmarks.
Most films make the majority of its money in its first four weeks (Endgame earned 91% of its entire domestic gross in its first month). But shorter runs further emphasize opening weekends for tentpole films. Something like a John Wick may struggle to breakout in this new world.
And prestige fare like Parasite's long, slow burn box office tail will be another question entirely in this new shortened theatrical reality.
Published this back in December. observer.com/2020/12/hbo-ma…
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