Scott McNealy in a 2002 interview in Business Week when he was still CEO of Sun Microsystems:

“Two years ago we were selling at ten times revenues when we were at U$64.”

/ 1
At ten times revenues, to give you a ten-year payback, I have to pay you 100% of revenues for ten straight years in dividends. That assumes I can get that by my shareholders. That assumes I have zero cost of good sold, which is very hard for a computer company. /2
That assumes zero expenses, which is really hard with 39,000 employees. That assumes I pay no taxes, which is very hard. And that assumes you pay no taxes on your dividends, which is kind of illegal. /3
And that assumes that, with zero R&D for the next ten years, I can maintain the current revenue run rate. Now, having done that, would any of you like to buy my stock at U$64? /4
Do you realize how ridiculous those basic assumptions are? You don’t need transparency. You don’t need footnotes. What were you thinking?”  /end

*I lifted this passage from Sleep Zakaria letters

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More from @PhillipsRelic

25 Mar
#NickSleep on promoters: Empty Vessels and a Quieter Approach. Upon reflection, it is curious that this quiet attitude extends, in its own way, to the companies in which we have entrusted your dollars: Amazon and Costco do not advertise (no shouting here); /1
Berkshire does not provide earnings guidance;
Amazon, Costco, AirAsia, and parts of Berkshire give back margin to the customer. 2/3rd's of the portfolio is invested in firms that in some way shun commonplace promotional activity and they are no less successful as a result. /2
If one steps outside of stock market listed companies to instead observe private firms run by proprietors and founders, it is the quiet approach that is far closer to the norm. Let’s invert: why are publicly listed companies so promotional about their affairs? /3
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