Thread by @ruima

🚀Just dropped: 1st Product Teardown on
@theChinaSpec on Douyin, aka @tiktok_us,

1/ Deep dive on this 600mm DAU top Chinese app:

- origin story & technical stack
- Douyin vs @tiktok_us
differences across: content, livestreaming, gamification, search, & monetization

2/ Why are we doing this?

In the last 10 years, China’s incredibly dynamic tech ecosystem has given birth to some of the most valuable companies in the world.

More and more, Chinese PMs & entrepreneurs are no longer copying from the West but innovating in their own way.

3/ At @theChinaSpec, we'll show you what some of those innovations look like by guiding you through the actual look & feel of China’s top apps.

We'll provide the cultural and business context so you can understand the main reasons behind some of these major product features.

4/ We believe innovative entrepreneurs & deep product thinkers come from anywhere & everywhere. We just happen to know the most about the Chinese ecosystem.

So if you're interested in learning about 🇨🇳’s top product innovations, join us @theChinaSpec!

@ruima & @patriciamou_

5/ And here is the link to the writeup. We focus on the product features in detail. Please consider downloading the prototype that @patriciamou_ put a lot of effort into 👏

It will also help u understand the app much better.
thechinaspec.com/douyin

6/ We also thank @mbrennanchina whose book Attention Factory on ByteDance had some amazing graphics to explain the company. The book is on Amazon & his presentation is here:

nextbn.ggvc.com/wp-content/upl…