Survival in small business is about adapting.

Feedback is essential for knowing what you may need to change.

One of the key aspects to my small biz operating system is implementing mechanisms to

- collect
- analyze
- act on

feedback from

- customers
- suppliers
- employees
Customer feedback can be elicited from:
- emails
- phone conversations
- interactions
- surveys
- submissions/requests

These help you know how the market is shifting, new needs, possible future strategies.
Supplier feedback can be elicited from:
- quality issues
- root cause meetings
- emails
- site visits
- audits
- surveys

These help you can better utilize your supply base, help them make more money/margin, collaborate, reduce errors, & create a better partnership
Employee feedback can be two fold (and both should be collected via separate mechanisms):
1. Ideas / Improvements
2. Problems

The best ideas come from those closest to the action. There is no way around this. Find a way to capture it instead of thinking you have all the answers
Take your improvements and ideas:
- Collect these,
- aggregate them,
- hold town halls or meetings around them,
- find small teams to experiment and implement them.
Have a separate method to collect problems.

I have found that when you combine these into "Employee feedback", you end only getting complaints. It becomes an anonymous way to report rather than ideate.
When it comes to reported problems, the feedback loop on these should be almost immediate. Not the action, as much as the receipt and consideration.

Show the company that you care.

Reward those who self report problems to make the company better.

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More from @joshuamschultz

30 Mar
You can't be all things to all people.

This shows up in business models and strategy all the time.

Trying to get all customers who might buy your product is a sure way to get almost none of them.

Starting with customer motives can help isolate a winning strategy
If the customer you want to serve has many options, doesn't care about quality, and has the means to acquire market information (know all prices), you are serving a cost-focused customer

This means...
... your marketing is focused on how you are cheaper than elsewhere.

Your operational strategy is to run as lean as possible.

Your sourcing and procurement are looking for consolidation and discounts wherever possible.
Read 10 tweets
2 Mar
Proximity is a key ingredient in streamlining anything.

Everything has a switching cost. The closer two things are, generally, the lower the switching cost.

Here are some business ways to use this idea, and some alternative ways to think about "proximity".
1. Locational Proximity

The obvious one is how close one task is to another. The closer you can put similar or consecutive tasks, the faster they can be performed using fewer resources.
2. Similarity Proximity

When looking to streamline a process, put like pieces together.

If entering invoices, enter info related to the payment or in an adjacent screen at the same time... even if not needed until a later step.

Its easier to do while you are already there.
Read 4 tweets
1 Mar
Data can be thought of as water.

It is flowing through your company.

Many companies can't harness it and use it because of their culture, not their tech literacy.

Some things to consider...
Data is flowing and moving.

The more you capture, the more energy you have to use.

However, this is only potential energy.
Keeping all of it creates a lake in your organization.

This ends up just being a stationary body of potential.

You don't need a lake to use water to power things, you just need a constant and focused stream.
Read 15 tweets
17 Feb
There is a User Experience concept that goes something like this...

Each screen should have one purpose.

This can be widely applied to small business operational setups...
Too many screens clutter and confuse the user.

Good UX makes the software intuitive and simple, flowing from one action to the next, with little friction
A great head of operations should always be looking to reduce friction for everyone.

The customers
The suppliers
The workers.
Read 5 tweets
15 Feb
Most small businesses are family affairs. Even if its just the owner with no other family. There are emotions, family problems, ego-tied actions, and more.

These businesses are great businesses... but be ready. Here are few thoughts to help worker/acquirers in these businesses
1. 70%+ of owner net worth is the business itself.

They feel a lost customer or sale, a mispriced item, a wrong margin, a bad review, or any negative hit as a threat to their financial security and future well-being.

The thought "what if this continues" is always there
2. Owners see the success of the business as their personal success. Some take it to identity.

Realize, when you are talking about the business, you are talking about a piece of themselves, not just an asset they own.

Its more like discussing their heart than their car.
Read 15 tweets
31 Jan
Checklists are a crucial part to remembering everything you need to do.

Systematize your business
Document those systems
Use checklists to ensure its done the right way, every time.

Creating checklists is one of the first things I usually do.

It gives me abase to iterate on.
So here is a checklist for monthly accounting.

Last week I shared how I automated a few of the bills we have.


Some of them require small tweaks each month based on amortization.

So to prevent forgetting, I created a checklist to include them in.
When I create a checklist, I always consider it a type of delegation document.

What needs to be here so that I can give this to someone inside or outside the company, and they can do it for me!

I may not be ready for this yet, but write it now so that when I am, its much easier
Read 14 tweets

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