A quality newsletter is a great product. Wait a few weeks to build your initial newsletter archives & then launch it on platforms like @RemoteTools, @ProductHunt & Reddit.
12/ Send a welcome email to all your new subscribers.
• Send a personal note
• Recommend a few handpicked past issues
• Ask them to whitelist your email ID (helps in deliverability)
• Ask them to introduce themselves
13/ Make the welcome email as personalised as you can.
Sending a personalised welcome mail increases your chance of getting a reply.
This in turn:
• helps you bond with your reader(s)
• improves email deliverability
14/ Optimise your subject line, every single time.
It is the only piece of content that affects your open rate.
15/ Clean up your inactive subscribers periodically (once in every 2-3 months).
Improves your open rate & email deliverability.
That's it for the thread!
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21 lessons in marketing after 4 years of growing my own startup from 0 to $1mn in revenue 🧵
1) Marketing starts much before you even build the product.
You should start building your audience & letting people know about your product, much before you actually start building the product.
2) Launch day success depends on how well you prepared for months before.
For eg., if you launch on @ProductHunt, you must have:
- list of people (can be beta users) that can support you
- list of channels to talk about your launch
- content of posts & timeline to post