Thread by @hrishiptweets

I write & manage 4 newsletters with 5000+ subscribers and closed down 2 others with 2000+ subscribers (due to lack of time).

15 useful & non-obvious tips on how to run & market your newsletter 🧵

1/ Define a clear goal for your newsletter - what value will your subscribers get?

Examples:

• Insightful content to make you better at remote work. One original article every Wednesday.

• Maker Mind is your weekly dose of mindful productivity.

2/ Be yourself & write like a person would.

Nobody likes reading impersonal, automated emails with a bunch of links.

3/ Maintain a consistent routine - time & day of week your subscribers should expect your newsletter

Routines work amazing. For instance, Remote Weekly subscribers expect an email every Wednesday around 9AM ET.

4/ Publish all your newsletter issues on your website as archives.

This gives new subscribers a chance to look at all your previous content.

5/ SEO optimise your newsletter content before publishing it on your website.

Your newsletter issues become blogs on your website that can rank on Google & bring you consistent traffic.

6/ Distribute your newsletter across other channels.

Examples

Canonical + do-follow link:
• @RemoteClan
• @ThePracticalDev
• @hashnode

Article links or summary:
• @IndieHackers
• HackerNews
• Reddit

7/ Share your newsletter on social media. Not as links, but handcrafted posts.

https://twitter.com/GoodMarketingHQ/status/1352297586225504257

8/ Build your own distribution engine.

Make it a habit, don't rely on your memory to post content across channels.

A simple table with a list of channels & checkboxes should suffice.

9/ Follow the golden rule of distribution: 90% distribution, 10% creation.

Distribution also includes engaging with & replying to your readers. For instance, @harrydry spends 4 hours posting & 4 hours replying to everyone.

10/ Submit your newsletter to newsletter directories.

Examples:
• @rad_letters
• @inboxreads
• @InboxStash
• @ForSubscribing

11/ Launch your newsletter as a product.

A quality newsletter is a great product. Wait a few weeks to build your initial newsletter archives & then launch it on platforms like @RemoteTools, @ProductHunt & Reddit.

12/ Send a welcome email to all your new subscribers.

• Send a personal note

• Recommend a few handpicked past issues

• Ask them to whitelist your email ID (helps in deliverability)

• Ask them to introduce themselves

13/ Make the welcome email as personalised as you can.

Sending a personalised welcome mail increases your chance of getting a reply.

This in turn:
• helps you bond with your reader(s)
• improves email deliverability

14/ Optimise your subject line, every single time.

It is the only piece of content that affects your open rate.

15/ Clean up your inactive subscribers periodically (once in every 2-3 months).

Improves your open rate & email deliverability.

That's it for the thread!

If you would like to see more such threads - retweet the first tweet 👇

https://twitter.com/hrishiptweets/status/1376767942449238018