THREAD: How to come up with great business ideas 💡
Coming up with a fresh idea can be tough. Here are 10+ practices that can train your mind to see the opportunities around you 👇
A few quick notes before getting started: Your idea doesn’t need to be unique, sexy, or the next big thing.
And worrying that it'll be too hard is normal.
So get those notions firmly out of your head before ideating.
Let’s start with daily practices.
Daily Practice 1: Get bored.
Leave time in your schedule to go on autopilot. Do the dishes, fold the laundry, drive — and don't turn on a podcast.
Your brain will go into what's called "default mode," allowing you to make new connections.
Daily Practice 2: Meditate.
It clears your mind, takes your ego out of the equation, and makes you more receptive to new ideas.
Doing this before brainstorming is helpful, but making a regular practice of it is even better.
Daily Practice 3: Exercise.
It gets you out of the way so that ideas can flow in. And thought often follows physiology.
So if you’re feeling antsy, stiff, or stuck, your ideas may have a similar vibe. Get your body moving and your creativity will follow.
Daily Practice 4: Shower.
Hopefully, you already do this...
Some of the best ideas come in the shower, probably because it's a time when muscle memory takes over and your mind can take a break.
Make your showers an intentional space for your mind to wander.
Daily Practice 5: Stream-of-consciousness writing.
Sit down every day, set a timer, consider your goal, start writing, and see what comes out.
The key is not to stop, even if all you're writing is "I don't know what to write."
Daily Practice 6: Write down every idea that you have.
Have your notebook handy and jot it down.
You can also try writing down 10 ideas per day, even if they're terrible.
Read them again in a week or a month or a year with fresh eyes and a new perspective.
Daily Practice 7: Contribute to communities in your industry.
People are always talking about their problems, and you might be able to solve them.
Check out Indie Hackers, reddit, Facebook groups, Slack, and so on.
And then there are some practices that don’t necessarily need to be done daily:
Practice 8: Spitball with someone.
It can be really helpful to bounce ideas off of someone else – business partners, colleagues, significant others, friends, parents, you name it.
Practice 9: Analyze existing businesses.
Think about how you could pivot a business or product to make it better.
Make a habit of doing this frequently and eventually, you'll train yourself to find opportunities automatically.
Practice 10: Brainstorming
Here are the basics (more in the article): 1. Decide whether you'll do it alone or with someone 2. Find the right location 3. Relax 4. Set your intentions 5. Start thinking about problems 6. Explore the problems and find solutions
For more on how to brainstorm (including useful prompts), as well as a number of other helpful idea-generating tactics, check out the full article:
Tip: Reviews are important — no surprise there. But your first review is even more important than you might think. If you plan to sell on a marketplace, boost sales by incentivizing your biggest supporters to be the first to purchase.
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A recent study analyzed product ratings across multiple marketplaces and showed that a negative first review begets more negative reviews. This, in turn, leads to fewer sales, which leads to fewer reviews.
In fact, the study showed that 12 months after an initial negative review, the average rating was .29 stars lower, with 36.49 fewer reviews. The opposite was true when the first review was positive.
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Newsjacking is when a brand takes advantage of breaking news by injecting their own content into the story. It’s a powerful way to reach a bigger audience.
Carrie Rose of @riseatseven boosted organic traffic by 329% and organic conversions by 53% for a client within two months, primarily through newsjacking.
Tip: If you've got design chops, you can garner interest in your product by showing off its design. Get traffic and signups by submitting your site to UI showcases.
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Harsh Vijay of @RuttlApp got a big spike in traffic and a couple of new users after submitting his website to One Page Love.
Design showcase sites like this and Dribbble are unlikely to be the cause of hockey-stick growth, but they can help while you're searching for your first ten customers — especially if you hit the front page like Harsh did. Of course, you'll need a killer design for that.
If you're using text on a crappy image, try using it more like a background by overlaying the brand colour at a semi-opaque setting.
This will give you the necessary contrast to make text readable.
02/ Don’t over do negative space
When there’s excessive negative space between elements that belong together, the eye stutters and falls into empty voids instead of easily flowing over connected elements.