Thread by @OneJKMolina

My tweet got 2 million impressions, 26 thousand likes and 3 thousand retweets.

This is a thread on why (and how you can replicate it):

4 things made it explode:

1) Reference
2) Visuals
3) Relatability
4) Controversy

plus

5) I'll share what I'd change to get it to 40k likes

Let's begin.

1. Reference.

You've seen this meme, right?

When you reference something people know, your writing gets more interesting.

The mental hook is set.

The image is clear in the reader's head.

And he'll react with something like "oh, haha I get it."

References helps you get your point across because they're easy to associate.

"Fast food" turns into McDonald's

"Shows" turns into Netflix.

"Videogames" turn into League.

"Soda" turns into Coca Cola.

See the pattern?

2. Visuals

(Don't abuse this)

Humans are visual creatures, and I'll prove it.

Which of the two images below is more powerful?

Text,

Or @jackbutcher's visual?

3. Relatability

According to my Analytics, you're a man.

Which means you probably enjoy

1. Beautiful women

2. Physical Exercise

3. A simple life (more on this later)

4. Red meat

So it's hard not to make you react when you see these 4 things.

Another example:

I'm a writer. A relatable tweet for you, my fellow writer, would include how we both

- Experience Imposter Syndrome
- Experience Writer's Block
- Write absolute garbage when we're sleep deprived
- And think this is the most beautiful thing on planet Earth:

4. Room for discussion

50% of my comments: "This dude gets it"

50% of my comments: "Man that living room sucks"

This is good.

When you include polarization in your tweet, you'll get a bunch of engagement from those that agree and those that don't.

Classic technique.

Which is why you see so much polarizing content everywhere:

"Why you're depressed..."
"Your life sucks because..."
"You'll never get rich if you..."
"Why x is the worst thing you could do to your health"

They're persuasive, but see them for what they are:

A trick.

5.

This was just 1 analysis (and a deep one for just 4 images and 7 words)

Want to know how I'd change this one?

Plus 20 more tweets?

Plus implement-and-receive-100-likes templates you can steal from me?

Put your name here before Friday:

gum.co/molinaletter

Want me to analyze specific tweets for you and show you how to get over 100 likes every day?

Plus have me build a viral tweet-creation library every month for you?

Join the Molina Letter for less than what you’ll pay for lunch today:

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