Offline distribution eats digital distribution for lunch in PK. The real oppty is infra and investments in bridging the offline to online gap. We arent ready for digital first only products for the mass market, what wins in the end has to be hybrid..
Because u can't service offline ppl in an online channel only. We continue to build products like lending, digital banking etc these aren't for the masses we are modeling at best the urban or semi urban poor from our ivory towers.Thinking what service they want or need. Bad idea.
Delivery not just ecom related but last and middle mile is key. Supply chains are broken but they don't need to be. If u are some one sitting on cash instead of real estate invest in logistics even if it's two guys and a truck. Idea is to deploy it in the right market.
No money in just truck for hire but real oppty in truck for hire in the right market solving the supply to market demand etc. Micro entrepreneurs with assets such as these deployed at scale bridged by an app of service or a suite of digitally topped up svc builds a near unicorn.
How so?When supply lines running on the back of this sort of infra touch rural areas u convert the logistics person into an agent of change and hope. Think santa-claus but for each community they serve. They have trust and respect withing their communities u enable them to build
On top of that and give them tools. Digital & otherwise to help unlock value. Not every thing is a UX problem..not everything is a kiryana problem..not everything is a Micro lending or credit scoring problem, our problem is we see all these items as problems vs opportunities
We have near zero digitization across even our most hyped startup areas. The problems for the masses are real. To solve for Pakistan u gotta leave your ivory tower & get on the ground by spending a week in the areas u want to svc.Focused time vs focus groups is the real winner
Study Informal supply chains and local solutions to distribution problems, there in lie your winners. Also study retail trends for tier 3/4/5 markets. There is more growth there than serving the #imvaccinated insta crowd. sitāroñ se aage jahāñ aur bhī haiñ...
The underbelly of the aspirational targets around consumption & need are actually present on tiktok than insta given the user reach vs insta.The Paul crowd vs the crowd buying their first pair of trousers is where the youth bulge is and sadly both don't have a plan 4 what next.
Make the said youth partners in progress. Think large scale distribution with captive audience, trust, brand recognition, access and growth potential. Digital distribution in an off line world with online hooks & anchors is what grows the other 180m ppl segment/consumers,not apps
Solving real problem for real people at scale in real areas where ppl live vs photo oops for urban elites is what wins this. Brick & mortar coupled with domestic touch points and deep logistics and distribution is a multi billion dollar play in PK. Ripe for the taking.
Raise the bar of exploiting distribution opportunities using digital tools vs exploiting people digitally. @rebootdude @raza_matin @rogueonomist @owaisz @TalhaIzhar @babushka99 @fmsheik @jehan_ara @Huk06 @amaarikhlas @Atyab @shahjahan_ch @YusufJan @ShahidM99
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