Offline distribution eats digital distribution for lunch in PK. The real oppty is infra and investments in bridging the offline to online gap. We arent ready for digital first only products for the mass market, what wins in the end has to be hybrid..
Because u can't service offline ppl in an online channel only. We continue to build products like lending, digital banking etc these aren't for the masses we are modeling at best the urban or semi urban poor from our ivory towers.Thinking what service they want or need. Bad idea.
Delivery not just ecom related but last and middle mile is key. Supply chains are broken but they don't need to be. If u are some one sitting on cash instead of real estate invest in logistics even if it's two guys and a truck. Idea is to deploy it in the right market.
No money in just truck for hire but real oppty in truck for hire in the right market solving the supply to market demand etc. Micro entrepreneurs with assets such as these deployed at scale bridged by an app of service or a suite of digitally topped up svc builds a near unicorn.
How so?When supply lines running on the back of this sort of infra touch rural areas u convert the logistics person into an agent of change and hope. Think santa-claus but for each community they serve. They have trust and respect withing their communities u enable them to build
On top of that and give them tools. Digital & otherwise to help unlock value. Not every thing is a UX problem..not everything is a kiryana problem..not everything is a Micro lending or credit scoring problem, our problem is we see all these items as problems vs opportunities
We have near zero digitization across even our most hyped startup areas. The problems for the masses are real. To solve for Pakistan u gotta leave your ivory tower & get on the ground by spending a week in the areas u want to svc.Focused time vs focus groups is the real winner
Study Informal supply chains and local solutions to distribution problems, there in lie your winners. Also study retail trends for tier 3/4/5 markets. There is more growth there than serving the #imvaccinated insta crowd. sitāroñ se aage jahāñ aur bhī haiñ...
The underbelly of the aspirational targets around consumption & need are actually present on tiktok than insta given the user reach vs insta.The Paul crowd vs the crowd buying their first pair of trousers is where the youth bulge is and sadly both don't have a plan 4 what next.
Make the said youth partners in progress. Think large scale distribution with captive audience, trust, brand recognition, access and growth potential. Digital distribution in an off line world with online hooks & anchors is what grows the other 180m ppl segment/consumers,not apps
Solving real problem for real people at scale in real areas where ppl live vs photo oops for urban elites is what wins this. Brick & mortar coupled with domestic touch points and deep logistics and distribution is a multi billion dollar play in PK. Ripe for the taking.
Raise the bar of exploiting distribution opportunities using digital tools vs exploiting people digitally. @rebootdude @raza_matin @rogueonomist @owaisz @TalhaIzhar @babushka99 @fmsheik @jehan_ara @Huk06 @amaarikhlas @Atyab @shahjahan_ch @YusufJan @ShahidM99

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More from @faizansiddiqi

4 Apr
There is a real opportunity lurking in a host of govt entities. My current fav is the Utility Stores Corp of Pakistan. Some stats below around their makeup. Image
Interestingly enough their biz model is to use your and my tax rupees and subsidize products. Clearly can't expect govt to figure out a sustainable biz model. But I digress. What caught my attention was this news story.…
So this story came out in March and by July the utility stores corp will be digitized. I mean I'm all for it but who are the miracle workers who will usher us down this path. We'll your friendly PTCL yup u read that right. A company they can't get its own house in order.
Read 10 tweets
10 Feb
Our univ & startup curriculum are broken. Most treat education like buying vegetables so long as u generally do ok no one will worry about the specifics. Visiting faculty is akin to educational malpractice(see this nugget floating around that got fwded) some one with 3yrs of exp
Teaching others their craft. The odds of that skill existing and then transferring is as low as u getting diabetes from watching some one else eat a cake. Worse is when these visiting clowns teach u entrepreneurship or courses on startups. Given u saw their own intake is corp exp
Here's what they don't teach u in school & after meeting 100s of founders if not more n working with them, I wish they did teach. If you are willing to invest 4 mins of ur time vs 4yrs to give this a quick read u may walk away better informed. No guarantees but it's worth a shot
Read 18 tweets
8 Feb
The Punjab government has been working to establishing an insurance company following the good performance of the insurance sector. Can't make this stuff up. What's next vaccine production? Or Education? They've already done tech in prev govt.…
Instead of working on streamlining regulation and promoting enforcement to support the growth of the sector the govt decides to use our tax payer money to compete with private enterprises in a highly regulated space where it makes the laws. Yes u read that right. Epic stupidity.
By this count soon nothing will be left in the fee enterprise space. Between having provincial govts having banks & formerly the Punjab govt competing with startups by copying their ideas and launching its own startups & building software vs buying locally we have witnessed all.
Read 11 tweets
7 Feb
Time is the most valuable and finite resource we have. "Free for coffee so I can pick your brains?" I’m giving you permission to create a “pick your brain” session people can pay for. You heard that right.knowledge & experience were not free to obtain,so they aren't free to give.
Requests to “pick your brain” or “just grab coffee” might not always seem like a big deal, but when you take into account the value of your time and the lost productivity and income, it becomes a different story. Its a struggle to respond to these requests, esp if you are some 1
Who operates in the knowledge economy & if your business relies heavily on how you use your time to make money. As you take stock of your time,coffee dates with new people is the least bang for your buck. Esp when the purpose of the meeting is for them to intellectually mine u
Read 30 tweets
5 Feb
You don't need to be an entrepreneur to win.Entrepreneurship is hard.But you need an entrepreneurial mindset to re-set the the dependency on shiny things and instant gratification. Not every one can be an entrepreneur, but we can and must "want less" & "Invest More" & make more.
A job is a job is a job. But options are also limited, its mostly a mind set thing. We have to have a job, a job provides security, quality of life, access. All creations of the corporate industrial complex essentially to make others rich by paying u just enough...
This "just enough" problem has most folks in a ball & chain.Because we write off doing some thing on our own as not just being worth it & giving up a sure bet.This mental comfort in OPM(Other Peoples Money) is what gets us in the long run. Rich businesses are owned by rich ppl
Read 18 tweets
14 Jan
IBFT fees down to 0 has helped the average Pakistani see the value of "transacting digitally" without fear. When you remove the barrier to entry you enable many in the ecosystem that were left out prior. @StateBank_Pak good on you for putting citizenry first. Regulation is hard
Esp as viewed by the private sector. So we must all come together to build on the success/rails/supportive regulator to figure out"what fees for what value"should remain in the system.Most things cant work with 0 fee, so use cases for incumbents who have invested must evolve too
This cant be a winner take all game or a zero sum game. The truth is some where in between.Without early market players & investments, digital systems would have not existed. Without infra from telcos/banks we wouldn't be here either esp not without a progressive regulator in tow
Read 5 tweets

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