Thread by @mrnftgemz

$FONT: A thread

You see them every single day. Movie posters, books, online, on the subway, in album art.

They've become so prevalent that they are one with everything. A mesh of characters and glyphs that dance on paper and exist in harmony with their surroundings.

1/8

Fonts can define brands, communicate ideas, and influence cultural change in organisations. Fonts are everywhere.

But only recently have they come into the NFT space.

2/8

@FontCommunity is a $5.8m mc NFT project that aims to bring buyers and creators of fonts together. It's a pretty novel use case for NFTs, as you can fully own fonts, earn royalties, or license them out.

3/8

$FONT will even offer users the option to borrow against their fonts too. It's DeFi enabled and beats every traditional marketplace out there. Just look at the comparisons.

4/8

Their marketplace comes out tomorrow, and if all goes well, you can definitely expect a price surge in the token.

Tokenomics are great too. 2 million total supply with half of it available for 'font mining' rewarding creators for interacting with the ecosystem.

5/8

The font industry is really big, in the hundreds of millions. In 2019, Monotype was acquired for $825m. There are a lot of font marketplaces out there too.

techcrunch.com/2019/07/26/ico…

6/8

The team have managed to get the creator of the fonts for Land Rover, Phillips, PWC, McLaren, and more on board. $FONT is also endorsed by the OpenSea cofounder, Alex Atallah.

At one month old, things are moving quickly for the ecosystem and the community.

7/8

It's time for the traditional font space to change. Font.community is definitely up for it.

8/8