"Cancel culture" - the prospect of permanent exclusion from your chosen profession due to some flaw - has been a fixture in blue-collar labor since the 1930s, as @nathansnewman writes in @TheProspect.
In the 1930s, employers who wanted to keep labor "agitators" out of their shops adapted the WWI recruitment screening tools to identify "disgruntled" applicants who might organize their co-workers and form a union.
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Over the years, this developed into an phrenological-industrial complex, with a huge industry of personality test companies that help employers - especially large employers of low-waged workers - exclude those they judged likely to demand better working conditions.
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What began with large firms like Walmart and Marriott grew to consume much of the economy, with 80% of the Fortune 500 relying on tests from the $3+b/year phrenology industry, which is now all digital, incorporating machine learning for an all-algorithmic cancel culture.
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The results of these tests get warehoused by giant "HR" companies like Kenexa (bought by IBM for $1.3b, holding 20m test results) and UKG (owned by private equity, with hundreds of millions of worker records).
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The latest wrinkle includes junk-science "microexpression" analysis, with applicants being assessed by an algorithm that purports to be able to read their minds by examining minute cues from their faces - a discredited idea with no basis in science.
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Indeed, the whole business of personality tests, and the more general field of psychographics, with its touchstones like the "Big Five Personality Types" are more marketing hype than science; @nature calls it a "scant science."
Which probably explains why job satisfaction - the thing that all this phrenology is supposed to improve - has remained static since 2000, despite vast spending on career-destroying, life-destroying digital palmistry.
So why do employers do it? Well, as is often the case with algorithmic decision-support tools, the most tangible benefit is empiricism-washing. Algorithms provide cover in the form of empirical facewash for illegal employment discrimination.
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An employer's personality test can facilitate illegal discrimination against people with depression, for example, by asking whether "your moods are steady from day to day," and video-based screening can exclude people on the autism spectrum.
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Personality assessment also provides cover for the ongoing use of disciplinary technology, such as the #bossware that spies on your keystrokes and other online activity, which exploded during lockdown as "work from home" was transformed into "live at work."
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Employers can claim the ongoing surveillance is there to help measure and improve job satisfaction, while the phrenology-industrial complex sales reps quietly promise that they'll catch and expel "disgruntled" workers - those apt to organize a union.
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Workers won legal battles to ban workplace use of polygraphs, medical exams, genetic screening, credit reports, criminal background checks, and disclosure of social media passwords - but personality screening filled the void, allowing discrimination through the back-door.
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Newman thinks the National Labor Relations Board has the authority to step in here and prohibit this kind of personality screening, both prior to hiring and on the job.
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"If we are going to have a national debate about free speech in the workplace, stopping the use of personality tests to cancel 'disgruntled' workers should be front and center."
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ETA - If you'd like an unrolled version of this thread to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
In New York City, the summer 2020 #BLM uprising became a grotesque spectacle, as legions of ultraviolent cops committed mass-scale, criminal human rights violations, spawning a new subgenre of viral video: the NYPD BLM violence video.
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During and after this period, public attention focused on the systemic nature of the NYPD's lawlessness, like the fact that the cops' disciplinary records were held secret, obscuring the repeat offenders.
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Indeed, @propublica's brave publication of these records demonstrated that the force is riddled with violent, habitual sadists.
Inside: Podcasting How to Destroy Surveillance Capitalism; The real cancel culture; Ad-tech's algorithmic cruelty; Folio Society publishes Philip K Dick's short fiction; and more!
I love books. I have many, many thousands of books. I was a bookseller and a library worker. I write books. I am typing these words in my backyard hammock as the sun rises, and scattered around me on the ground are ELEVEN books that I'm in the midst of reading.
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I love books as objects for delivering type to my eyeballs; long-form reading is SO much easier with print, despite my worsening visual disability. Reading on a screen is haunted by the omnipresent fact that one tap away is a Tiktok video of a guy shoving a lemon up his nose.
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But I also love books as artifacts: old pulps redolent of the moisture they've absorbed, bus transfers and pawn tickets hidden in their pages; beautiful first editions, unwieldy art-books with heavy, clay-coated stock. I just LOVE books.
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The wife of one of my elementary school teachers once delivered a full-term, stillborn baby. It was a great tragedy, but far worse came in the months and years that followed, as direct-marketers bombarded them with pitches that tracked the progress of their dead child.
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College-savings plan ads, ads for baby food, annual birthday notices - the whole thing running on autopilot as marketers pursued the Procter & Gamble "lifecycle marketing" playbook that targets the turning points in customers' lives, like parenthood.
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This got automated. In 2014, Eric Meyer coined the term "inadvertent algorithmic cruelty" to describe his experience of Facebook's "memories" feature, which bombarded him with pictures of his young daughter on the anniversary of her death.
This week on my podcast, the first part of a five (?) part serialized reading of my 2020 @ozm book HOW TO DESTROY SURVEILLANCE CAPITALISM, a book arguing that monopoly - not AI-based brainwashing - is the real way that tech controls our behavior.