Don't make ads, make TikToks! As a brand owner or agency, you know it's not THAT easy. There are plenty of trends that brands can take full advantage of for advertising or organic purposes. Here are FIVE top (current) trends that brands should be creating content around:
#1 Green Screen Eyes and Mouth is an effect in the TikTok platform that allows you to put a face on essentially anything. Most videos with this feature incorporate humor. It looks very organic and is great for brands that may not have abundant video content.
PS: We made this ad!
#2 Product Tutorials: you can never go wrong with showing someone how to do something. #FoodTikTok is a huge community and recipes fall into this category. Show your audience how to make something amazing with your product.
PS: We made this ad!
"I Want It, I Got It" actually comes from a trending sound, and while you may not own the rights to it, who says you can't make your own version with upbeat audio or your own voiceover. Virtually taking the items out of the screen is an eye-catching attention grabber.
Our ad!
Internet Finds I Can't Live Without is essentially a TikTok-approved version of #ThingsTikTokMadeMeBuy. Unfortunately, you can't claim a product is associated with TikTok in ads but, TikToker's are going viral every day simply for posting their best internet finds.
Made this too
Lifehack/Product Dupe is the TikTok version of "Us vs. Them" — show why your product is better than your competitor (price/quality). BONUS: use TikTok's text-to-speech feature when adding text overlays. This is a hot trend right now!
Did I miss one? Let me know in the comments👇
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What do the top advertisers on Meta and TikTok like The Farmers Dog, Poshmark, and Hims have in comment? They all have amazing ad creatives, and they hire me to make them.
Here are 15 top ad formats for you to use as inspiration:
#1 Let me change your mind about _________
#2 It's time to ditch ______, and get something much better from _____
#3 Fake Podcast (I am LITERALLY obsessed with this ad format)
I randomly started a product review blog that now gets over 10 million impressions and 2 million post engagements a month on Facebook.
Here's the story of my most successful side project:
I got started with my review blog "Savvy Finds" last year when I saw a trend that ads going through publisher FB pages performed better than ads going through brand pages.
I ran lots of A/B tests on the ads I was making for clients from the Savvy Finds page vs their brand page.
I saw that the ads running through the Savvy Finds page were nearly always the winner, with all variables remaining the same. So for every ad I make for clients, I let them test the ads through Savvy Finds.
#1 Start your ad with the desired end result of using your product, then in the second frame introduce the product. This will increase video watch time as people will want to know how to get the result.
(all examples are my own)
#2 Start your ad with a very close-up shot of the product. Get people wondering... what is that?
Starting the ad with something a bit weird/oddly satisfying will get people to stop scrolling.
#3 Start the ad explaining why you are NEVER doing the inconvenient/expensive/inefficient alternative to your product again.