Thread by @SFGate

“If you tell a 30-something male that he’s Jesus Christ, he’s inclined to believe you.”

The striking quote sums up WeWork co-founder and former CEO Adam Neumann's tendency to distort reality.
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Founded in 2010 in New York’s SoHo district, WeWork quickly became the biggest name in the co-working industry by attracting hip tech startups with sleek designs and millennial perks like cold brew coffee. 
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The company thrived on a work hard, play hard culture that included alcohol-fueled WeWork Summer Camp events which were dubbed “Fyre Fest done right.”
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Motivational speeches from Neumann at one of the company events prompted an usher in the audience to inquire, "Is this some kind of cult?"

In one clip, Neumann screams “Show them your heart, show them your truth, work until you drop,” to an adoring crowd.
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After years of the company’s valuation climbing from billion-dollar unicorn status to a height of $47 billion, investors lost confidence, and the company’s value nose-dived in 2019 as Neumann’s behavior became more erratic.
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In @hulu's new documentary, “WeWork: Or the Making and Breaking of a $47 Billion Unicorn”, a litany of employees recount the feeling of betrayal at Neumann’s seemingly hypocritical indoctrination of his workforce: 
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