5 May 2028

#Patagonia v. Trump’

‘The outdoor retailer has supported grass-roots environmental activists for decades. Now it is suing the president in a bid to protect Bears Ears National Monument.’

“… For more than 45 years, the company has mixed business and politics to a degree unusual in corporate America. While companies are expected to weigh in on everything … — and many do so uncomfortably — #Patagonia has been unapologetically political since the 1970s.”
#Patagonia has never been a typical company. Founded by a mercurial mountain climber named Yvon #Chouinard, the privately held outdoor apparel and equipment maker has blazed its own trail for nearly 50 years. It was early to embrace organic materials …”

“… has a long history of political activism and once ran an ad telling people not to buy its products.”

#Patagonia's Unapologetically Political Strategy & the Massive Business It Has Built’

‘Gone are the days of companies trying to stay neutral on hot-button issues. Consumers want corporations to take strong stands-- Patagonia is pioneering how to do it.’

“… In the wake of Trump's decision on the monuments, #Patagonia galvanized the outdoor industry to try to pressure Utah governor Gary Herbert to change his stance on shrinking Bears Ears National Monument. …”

“… When he didn't budge, #Patagonia along with the #NorthFace and #REI said they would #boycott the annual Outdoor Retailer trade show usually hosted in Salt Lake City. The show, which generates some $45 million in the state, moved to Denver in 2018.”

22 Feb 2018

“Despite hesitation by many companies to weigh in on politics, a great majority (66%) of customers actually want them to take a stand on big issues …

80% of respondents who believe corporations should take action on important …”

“… important issues in society, up from 72% the year before.”


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