→ Dickie felt “stuck” after 26 newsletters and only 56 subscribers (by August 2020)
→ he iterated & committed to write 30 tweets/wk (6 tweets x 5 days)
→ he tweeted what he *thought* he wanted to write about combined w/ what he *thought* people wanted to read
→ Dickie worked full-time and didn't have time to come up with & publish 6 new tweets
→ So he batched his work
→ He spent a few hours on Sundays through August 2020 composing & scheduling all 30 tweets for the week
He analyzed his best tweets
→ "Twitter is the ultimate idea refinery" ↑↑engagement = good idea
→ He sorted all his tweets by LIKES at the end of August and analyzed the ones people liked
Dickie was consistent, publishing 25 threads in August and ONE struck gold.
→ @naval liked it
→ went from 600 to 1300 followers + 300 to 700 newsletter subs OVER NIGHT
Most know Dickie as the Ship 30 for 30 founder.
→The idea sprouted from a challenge by David Perell: Write 100 Essays in 100 Days.
→Dickie developed the keystone habit of "shipping daily" with Atomic Essays.
By Day 7 of the 100 Day challenge, daily publishing was a struggle.
→ he had friends doing it with him & the accountability kept him going
→ this was the genesis of Ship 30 For 30
He saw the power in daily publishing + accountability, so
→ He spun up a landing page "Join me on a 30 Day Writing Challenge"
→ @CompoundWriting shared the challenge in their newsletter
→ The first 50 people joined and Ship 30 was born
→ CONSISTENCY: publishing weekly + daily
→ ANALYSIS: figuring out what works + why
→ ITERATION: tweaking rhythms, platforms & topics
→ ACCOUNTABILITY: joining + creating accountability groups
→ SWEAT: he puts in the time + effort