How Dickie Bush (@dickiebush) went from 150 Twitter followers in August 2020

→ to over 21.5k followers TODAY ←

@dickiebush #1 HE SOUGHT ADVICE

Dickie spoke with people who were where he wanted to be—like @khemaridh:

→ Khe told him "Write a newsletter every week for 52 weeks and watch it change your life."
@dickiebush @khemaridh #2 HE COMMITTED TO CONSISTENCY

→ Early 2020, Dickie started Dickie’s Digest email newsletter
→ committed to publishing it on a weekly basis for a full year—as per Khe’s advice
@dickiebush @khemaridh #3 HE PIVOTED

→ Dickie felt “stuck” after 26 newsletters and only 56 subscribers (by August 2020)
→ he iterated & committed to write 30 tweets/wk (6 tweets x 5 days)
→ he tweeted what he *thought* he wanted to write about combined w/ what he *thought* people wanted to read
@dickiebush @khemaridh #4 HE BATCHED HIS WORK

→ Dickie worked full-time and didn't have time to come up with & publish 6 new tweets
→ So he batched his work
→ He spent a few hours on Sundays through August 2020 composing & scheduling all 30 tweets for the week
@dickiebush @khemaridh #5 HE GATHERED DATA POINTS

He analyzed his best tweets
→ "Twitter is the ultimate idea refinery" ↑↑engagement = good idea
→ He sorted all his tweets by LIKES at the end of August and analyzed the ones people liked
@dickiebush @khemaridh #6 HE CURATED TWEET THREADS

Dickie got GOOD at writing threads
→ listened to podcasts at 2x speed
→ listened through the lens of turning a podcast episode into 6 tweets

“You stop listening for a conversation and start listening for atomic ideas that can fit into a tweet."
@dickiebush @khemaridh #7 HE CREATED HIS OWN "LUCK"

Dickie was consistent, publishing 25 threads in August and ONE struck gold.
@naval liked it
→ went from 600 to 1300 followers + 300 to 700 newsletter subs OVER NIGHT

@dickiebush @khemaridh @naval #8 HE BEGAN PUBLISHING ATOMIC ESSAYS DAILY

Most know Dickie as the Ship 30 for 30 founder.
→The idea sprouted from a challenge by David Perell: Write 100 Essays in 100 Days.
→Dickie developed the keystone habit of "shipping daily" with Atomic Essays.

@dickiebush @khemaridh @naval #9 HE MADE HIMSELF ACCOUNTABLE

By Day 7 of the 100 Day challenge, daily publishing was a struggle.
→ he had friends doing it with him & the accountability kept him going
→ this was the genesis of Ship 30 For 30
@dickiebush @khemaridh @naval #10 HE HELPED HIMSELF BY HELPING OTHERS

He saw the power in daily publishing + accountability, so
→ He spun up a landing page "Join me on a 30 Day Writing Challenge"
@CompoundWriting shared the challenge in their newsletter
→ The first 50 people joined and Ship 30 was born
@dickiebush @khemaridh @naval @CompoundWriting Dickie's success can be boiled down to…

→ CONSISTENCY: publishing weekly + daily
→ ANALYSIS: figuring out what works + why
→ ITERATION: tweaking rhythms, platforms & topics
→ ACCOUNTABILITY: joining + creating accountability groups
→ SWEAT: he puts in the time + effort
@dickiebush @khemaridh @naval @CompoundWriting The information from this thread was thanks to @jayclouse's recent interview w/ @dickiebush.

Jay's podcast is Creative Elements. It's exceptional:

Dickie's Ship30For30 course is open for the May/June cohort registration: (aff)
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