🚨New WP🚨 “Elite Party Cues Increase Vaccination Intentions among Republicans”

How to convince Republicans-biggest holdout group-to get vaccinated? We find pro-vax messaging from Trump+Rep elites works, whereas Biden+Dems message reduces enthusiasm

psyarxiv.com/f9jq5 Image
High vaccination rate is key for herd immunity. But vaccine intentions are deeply polarized. ~40% of Republicans report they won’t vaccinate, essentially the same % as in Nov. A flat line for 5 months! (while other groups - e.g. racial minorities - have shifted substantially) Image
In pre-reg'ed experiment (N = 1,480), we varied whether Republicans saw endorsements of the vaccine from Republican politicians (including video from Trump’s CIPAC speech), from Democrats (including a speech by President Biden), or a neutral control. Image
Unvaccinated Republicans who saw the Republican vaccine endorsement reported 7% higher vaccination intentions than those who saw the Democrat endorsement, and 5.7% higher than those in neutral control condition. Co-party elite messages can work, even in this hard-to-reach group! Image
We also found backlash against Democrat politicians. Compared to other two conditions, Republicans who saw Democrat politicians’ endorsement
⚡️were less likely to encourage friends/family to vaccinate
⚡️had less positive attitudes about the vaccine
Take-home: Republicans are uniquely responsive to vaccine endorsements from Republican politicians. This fits with work showing (1) value of trusted sources for disseminating public health information, esp in communities with low trust; (2) power of cues from political elites
Our lab spent months in Summer 2020 trying to recruit influential conservatives to film mask-wearing PSAs without luck. But as polarized as vaccination is, it is thankfully less polarized. Will Republican politicians promote vaccination? This shows it could make a difference.
Also noteworthy, while best would be for Republican politicians to lead their own vaccination PR campaign, at this point the majority of influential Republicans have endorsed vaccination to some extent or another. That can and should be publicized more!
Proliferating variants and high case rates mean we have to hit very high thresholds for herd immunity. This means effectively promoting vaccination in this group - the largest vacc hesitant group in the U.S. - affects everyone.

nytimes.com/interactive/20…
These results converge with a recent survey experiment from @CBSNewsPoll and @YouGov. Like them, we also find less movement among Republicans strongly opposed to vaccination as compared to the “movable middle”

cbsnews.com/news/covid-vac…
Thanks to co-authors Sophia Pink, James Chu, @DG_Rand, & Jamie Druckman

And @pascl_stanford, @StanfordPACS, and @civichealthproj

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Robb Willer

Robb Willer Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!