If Apple products could talk, they'd whisper 'buy me'
This is a company that has not only gotten it right as a brand, they've got it perfect!
How did they do it? Let's take a look at some of their ads over the years.
A thread.
This is a company that has not only gotten it right as a brand, they've got it perfect!
How did they do it? Let's take a look at some of their ads over the years.
A thread.
1984 isn't really like 1984
In 84, Apple released this advert during the Superbowl.
The ad takes place in a futuristic setting, with a group of expressionless bald men marching into a large hall.
The colour is dull with mostly greys and blues and a voice addressing the group.
In 84, Apple released this advert during the Superbowl.
The ad takes place in a futuristic setting, with a group of expressionless bald men marching into a large hall.
The colour is dull with mostly greys and blues and a voice addressing the group.
Suddenly, a blonde brightly dressed athlete runs into the room chased by guards.
She swings a sledgehammer at the screen where the Big-Brother figure is addressing the room,
It explodes leaving the group of zombie-like men in shock.
A message on the screen then reads
She swings a sledgehammer at the screen where the Big-Brother figure is addressing the room,
It explodes leaving the group of zombie-like men in shock.
A message on the screen then reads
"On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like '1984"
Is the group shocked at the idea that there could be something other than PC?
Interpret however you want.
Is the group shocked at the idea that there could be something other than PC?
Interpret however you want.
In 2013, Apple released an ad for the iPad air.
It sees an image of a pencil on a table with changing surroundings;
A library, a music room, an office, a fashion designer’s room, a laboratory, a classroom, a home.
It sees an image of a pencil on a table with changing surroundings;
A library, a music room, an office, a fashion designer’s room, a laboratory, a classroom, a home.
A voice narrates "It’s an extremely simple tool, but also, very powerful.
It could be used to start a poem, or finish a symphony, been on expeditions, even been to space.."
Viewers assume the narrator is describing the pencil, until the iPad Air is pulled out from behind it.
It could be used to start a poem, or finish a symphony, been on expeditions, even been to space.."
Viewers assume the narrator is describing the pencil, until the iPad Air is pulled out from behind it.
In 2004, they used dancing silhouettes for their iPod campaign.
The ad doesn’t show how to use the product or what features it has
It focuses on the fun attitude and demeanour of the person using it.
What unites all of the anonymous silhouettes are the white headphones.
The ad doesn’t show how to use the product or what features it has
It focuses on the fun attitude and demeanour of the person using it.
What unites all of the anonymous silhouettes are the white headphones.
Apple choose not to mention any features of their new product,
Yet they convince their audience that this is the ultimate tool for creativity.
They sell their product by assigning feelings to the idea of owning it.
Yet they convince their audience that this is the ultimate tool for creativity.
They sell their product by assigning feelings to the idea of owning it.
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