1/ This is what so many smart investors got wrong about the newsletter space.
They only focused on CACs. Yes, newsletters acquire some subs via paid marketing.
But the ongoing relationship with your customer makes 10-100xing LTV over time very doable.
They only focused on CACs. Yes, newsletters acquire some subs via paid marketing.
But the ongoing relationship with your customer makes 10-100xing LTV over time very doable.
https://twitter.com/rameeztase/status/1380524266425319430
2/ At @MorningBrew, we had faith that if we could scale the list and keep our quality, our LTV growth would outpace our CAC growth.
And it did. We've launched:
@Retail_Brew, @etechbrew, @MarketingBrew, @SidekickMB, @bizcasualpod, @FoundersPod, and MANY more products to come.
And it did. We've launched:
@Retail_Brew, @etechbrew, @MarketingBrew, @SidekickMB, @bizcasualpod, @FoundersPod, and MANY more products to come.
3/ We will continue to create content that our audience cares about. This will grow LTV even further, which will in turn allow us to acquire more subscribers, even as CACs rise.
3m subs, and we are only getting bigger :)
3m subs, and we are only getting bigger :)
This is also why B2B/prosumer newsletters like @JayCoDon, @web, and @lennysan have 9 figure potential.
No, their newsletter won't scale to 9 figs, but their relationship with their customers can.
No, their newsletter won't scale to 9 figs, but their relationship with their customers can.
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