Independent thinking is one of the greatest professional superpowers.

The best part: it is teachable.

Here is the playbook to 10x your independent thinking๐Ÿ‘‡
You must first understand what it looks like to think for yourself.

Per @paulg, there are three attributes of independent thought:

1) Fastidiousness about truth
2) Resistance to being told what to think
3) Curiosity
#1 FASTIDIOUSNESS ABOUT TRUTH

A fancy way of saying being a perfectionist about finding the truth.

Youโ€™re allergic to the phrase โ€œwe do it this way, because this is how things have always been done.โ€
#2 RESISTANCE TO BEING TOLD WHAT TO THINK

This isnโ€™t a negative quality, like youโ€™re too good for people or you donโ€™t care what they have to say.

Itโ€™s more so that you take pride in finding the answer for yourself.
#3 CURIOSITY

It allows you to think of novel ideas. Ideas that seem crazy and violate conventional wisdom. Ideas that make people laugh when they hear them.

Curiosity is the jet fuel for independent thinking.

Independent mindedness and curiosity are predictive of each other.
Okay, this all sounds great.

But how do we build the muscle of independent thought?

There are 4 practices you should do to think for yourself more than you ever have in your life.

And if I had to sum them up, Iโ€™d tell you to "Act like a child."
#1 ASK WHY A LOT

By asking why you aim to understand, not just accept.

Itโ€™s such a high-leverage word.

It is also a great way to understand if who youโ€™re talking to is independent in thought.

Each time you ask why forces them to peel back another layer of the onion.
#2 SURROUND YOURSELF WITH INDEPENDENT THINKERS

A child exclusively hangs with independent thinkers...other children.

So how do you do the same?

Go to the places where you can find the most curious people and embark on a journey of curiosity with them.

For me, thatโ€™s Twitter.
#3 BE NAIVE TO CONVENTIONAL THINKING

We succeeded with Morning Brew because we had no idea what convention was in media.

That's why we started a newsletter when everyone thought it was crazy.

If we werenโ€™t naive, we probably wouldnโ€™t have started the company at all.
#4 EXPOSE YOURSELF TO MANY CONTEXTS

Different contexts give you inspiration and allow you to connect the dots in ways that other people havenโ€™t before.

It could be learning from one country, one industry, or one customer group and bringing it to another.
And that is the playbook to think for yourself!

I hope you enjoyed and if you want more threads on business & entrepreneurship, follow me on Twitter!

twitter.com/businessbarista
If you want to dive deeper into this topic, check out my @FoundersPod episode on Independent Thinking:

Spotify: spoti.fi/3d2wiqJ

Apple: apple.co/3uCaCYK
And finally, shoutout to @paulg for his thoughts on the topic.

His essay acted as the inspiration for my own exploration into independent thinking:

paulgraham.com/think.html
Going to also shoutout a few of my favorite independent thinkers on Twitter:

@balajis
@naval
@shl
@ShaanVP
@CathieDWood
@ljin18

โ€ข โ€ข โ€ข

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More from @businessbarista

6 Apr
When building a business, nothing is more important than a co-founder relationship.

Yet the dynamics of these relationships are seldom discussed.

That ends now.

Here are five learnings in six years of building Morning Brew alongside @austin_rief ๐Ÿ‘‡
1. Find a brain VERY different from yours

We didn't need two Alexs or two Austins.

We needed brains that complemented each other and uncovered blindspots.

I am a divergent thinker.

Austin is a convergent thinker.

Both are crucial in building businesses.
2. Find someone that likes solving VERY different problems from you

I love solving new problems and problems related to people.

Austin loves solving problems related to scale and strategy.

If co-founders love & hate solving the same problems, it can create friction.
Read 8 tweets
5 Apr
Introducing The 50.

Where I share the story and lessons of a top 50 largest company in the world.

Time for #1.

This company went from 0 to $200bn in 5.5 years...

Let's dive in๐Ÿ‘‡
Pinduoduo is the 50th largest company in the world.

If Costco & Disneyland had a baby, you'd get Pinduoduo.

A discount online shopping experience littered with contests & coupons.

490 million MAUs.
$8.5 billion in 2020 revenue.
14% of China's e-commerce market.
What's most fascinating isn't its size. It's its speed.

Pinduoduo was founded in 2015!

It IPOd in 2018.

The company 119x'ed its revenue in just 6 years.

This is where my fascination lies.

And to understand Pinduoduo, we must understand its fascinating founder.
Read 21 tweets
24 Mar
I have 9 questions for you.

Questions to ask when considering launching a new product.

The hard part of building a business is SAYING NO, but it can be the difference between success and failure.

These questions will help you find your answer with confidence.
๐—ค๐˜‚๐—ฒ๐˜€๐˜๐—ถ๐—ผ๐—ป ๐Ÿญ: ๐——๐—ผ๐—ฒ๐˜€ ๐˜๐—ต๐—ถ๐˜€ ๐—ผ๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜๐˜‚๐—ป๐—ถ๐˜๐˜† ๐˜€๐—ผ๐—น๐˜ƒ๐—ฒ ๐—ฎ ๐—ฐ๐—น๐—ฒ๐—ฎ๐—ฟ ๐—ฝ๐—ฟ๐—ผ๐—ฏ๐—น๐—ฒ๐—บ ๐—ณ๐—ผ๐—ฟ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฎ๐˜‚๐—ฑ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ?

If the answer is no, that makes your decision easy.

If the answer is yes, you're not in the clear.

Keep reading.
๐—ค๐˜‚๐—ฒ๐˜€๐˜๐—ถ๐—ผ๐—ป ๐Ÿฎ: ๐—”๐—ฟ๐—ฒ ๐˜„๐—ฒ ๐˜„๐—ฒ๐—น๐—น-๐—ฝ๐—ผ๐˜€๐—ถ๐˜๐—ถ๐—ผ๐—ป๐—ฒ๐—ฑ ๐˜๐—ผ ๐˜€๐—ผ๐—น๐˜ƒ๐—ฒ ๐˜๐—ต๐—ฎ๐˜ ๐—ฝ๐—ฟ๐—ผ๐—ฏ๐—น๐—ฒ๐—บ?

Just because there's a job to be done doesn't mean you are best-equipped to do it.

Think about your unfair advantage as a business & if this opportunity leverages it.
Read 12 tweets
21 Mar
3/14/2015: the first Morning Brew is sent to 1,500 students.

3/14/2021: Morning Brew has 7 products, 90 employees, and an audience of 3mm.

I've learned so much during this incredible journey.

Here are the SIX BIGGEST LESSONS in six years of building the business ๐Ÿ‘‡
LESSON ONE: things always take longer than you think.

In our 2017 investor deck, we shared a 5-step business plan for 2018.

Four years later, we still haven't completed that plan.
LESSON TWO: there is nothing more crushing to a business than a bad hire.

A bad hire is bad for progress.
A bad hire is bad for culture.
And a bad hire is bad for a founder's psyche.

You can't take hiring too seriously.
Read 9 tweets
9 Mar
Sales is hard.

It's an absolute grind filled with thousands of NOs.

Here are my biggest early learnings selling @MorningBrew.

Rule 1: Lead with curiosity
Rule 2: Sell audiences
Rule 3: FOMO drives decisions
Rule 4: Appeal to bosses

Time for a Masters in Sales ๐Ÿ‘‡
It's 2018. @austin_rief and I had gone full-time on the Brew, we felt good about the product, and the audience was around 100 subscribers.

Making money felt like the obvious next step if we wanted to build a business.

But we had ZERO idea how to do it.
We never worked in media.
We had never sold ads.
We had no idea how much to charge.

So rather than starting with selling the Brew, we started learning all we could about how to sell the Brew.

I forced myself to get an informal Masters in Advertising in three weeks.
Read 13 tweets
12 Feb
Today's Founderโ€™s Journal is about how Morning Brew raised money.

It was highly unorthodox to say the least.

We raised $750,000 from 28 individuals.

Time to share the original investor deck with a hint of commentary.

Read on ๐Ÿ‘‡
๐—ง๐—ถ๐˜๐—น๐—ฒ ๐—ฆ๐—น๐—ถ๐—ฑ๐—ฒ:

1) We were very clearly not designers

2) That very quickly became our old logo
๐—”๐—ด๐—ฒ๐—ป๐—ฑ๐—ฎ:

This could be the world's longest agenda.

In hindsight, 75% of this was fluff.

All our investors really cared about was our business plan & how we planned to use their money.
Read 10 tweets

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