Thread by @peterkang34

I write often about the ins and outs of digital agency business. I've been running @barrelny for 15 years and have experienced all kinds of ups and downs.

This is an on-going collection of my pieces. They include reflections, lessons, & tools. Hope you find these helpful. ✌️

The first is my Agency Journey series. Each month, I write about stuff happening at Barrel and share highlights as well as topics that are top of mind. It's a space for me to gather my thoughts in writing & do some "building in public".

peterkang.com/tag/agency-jou…

Profitability is always top of mind as an agency owner. I created a Google Sheets tool for calculating project profits. It's a way to play around with different types of resources to see the impact they have on project margins.

peterkang.com/calculating-pr…

I focus a great deal of my attention on business development, especially thinking long-term about how the types of clients & projects we take on impact the company. I wrote about the downstream impact of new work on an agency business.

peterkang.com/the-downstream…

Related to biz dev, this post is about a matrix we use to score new opportunities at Barrel. It's helped us be more disciplined about pursuing the right types of clients & projects at the right budgets.

peterkang.com/matrix-for-qua…

And one more biz dev post, about what I think are the factors that determine new business wins. What is it that prospective clients care about?

peterkang.com/winning-factor…

One of the pitfalls of having an agency business is becoming too beholden to one or two clients if you're not paying attention to client concentration. I wrote about some different scenarios and share a tool to calculate client concentration.

peterkang.com/exploring-clie…

I'm a big believer that client experience is incredibly important in the agency model, perhaps even more important than the quality of the work. You can usually fix mistakes but the memory poor service, like at a restaurant, lingers.

peterkang.com/client-experie…

I wrote about agency owner compensation, especially at smaller independent agencies, where the numbers can vary drastically from one agency to another. I built a Google Sheets calculator and shared some scenarios.

peterkang.com/small-agency-o…