Fancy job perks won't make you happy.

Here's why (backed by lovely graphics):

There are two types of job perks: the basic shit and the fancy shit.

Basic shit = salary, equity, medical, dental, 401k.

Fancy shit= free laundry, yoga classes, office arcade, ping pong Image
Many companies use fancy shit to convince talented people to join their team.

But I think you should discount those perks more than you think.

Why? Because work happiness is determined by the sum of the two shits.
The breakdown:

Option A is simple, without all the glitz and glamour. They emphasize stuff like passion, curiosity, and camaraderie. They don't define themselves by perks. Image
Option B is icing heavy and cake light. Their sales pitch leads with gourmet chefs, company retreats, and a woodworking shop. The basic shit is assumed and included as an afterthought. Image
When you’re a 21-year-old recent grad deciding between Option A and Option B , it’s easy to let the perks convince you.

But you shouldn’t.

Let’s say you have 2 job offers on the table.
1. AltPad: Gaming company that aims to slow down early onset Alzheimers. You're super passionate about this!

2. Schmoogle: A social network that's infamous for its fancy perks. You don't use Schmoogle’s product, but you’ll be the envy of your friends. Image
You take the fancy job and have your first week at Schmoogle. It feels like you’re back in college! You spend lunch time in the cafe meeting new friends, ride bikes during the break time, and get tons of new supplies.
Then the work starts.

Just so happens, the cafe at Schmoogle runs out of Cinnamon Toast Crunch, your favorite cereal.

When you ask the kitchen staff if they plan on restocking soon, they say that because of the CEO’s new gluten allergy they’ll no longer have it it. Image
It’s not like you work at Schmoogle because of the free cereal but it didn’t hurt.

Then you visit your friend at another fancyshit company Spitter.

Their gym is HUGE. It puts things in perspective. If Schmoogle cared about you they'd have a gym like Spitter.

Strike two. Image
A few months after visiting Spitter you get a memo from the head of HR.

“Dear Schmoogle employees, because of a lack of attendance, Thursday night yoga classes are now canceled.”

Are you kidding me Schmoogle? The 1 thing you like about Thursdays just got canceled.

BURN IT DOWN Image
You see, you set yourself up to fail when you pick a job based on the perks.

Like marrying someone because they have a Ferrari and a mansion with a swimming pool.

The allure of the fancy shit goes away. Behind every Ferrari owner is someone who's sick of their Ferrari. Image
So, if you ever have to decide between the fancy shit or the basic shit, make sure to put most of the emphasis on the basic shit. Not whether they give out free headphones. Image

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More from @theSamParr

14 Apr
When I started The Hustle I'd write articles under pen names.

I wanted to look bigger than I was.

But after a while I realized it was fun, created better content, and was freeing.

Now, I actually think if I started a content company again, everything would be pen names
I got the idea from Ben Franklin.

He ran a newspaper and would write in with fakes names.

Silence Dogood, Harry Meanwell, Alice Addertongue, Richard Saunders, Timothy Turnstone.

They had diff personalities, diff view points. He's use them to write op eds and debate each other
I did the same thing!

I had:

Steve Garcia: Steve Jobs + Jerry Garcia. He'd write about drugs (I don't even do drugs, but wrote about em!)

Sidd Finch: Stolen from Sports Illustrated. From the Amazon. Could throw a basedball 168 mph: linkedin.com/in/sid-finch-4… Image
Read 7 tweets
11 Apr
The cycle of content company:

- Start as edgy/cool/unique
- get popular
- start hiring SJWs
- conform, lose creativity, new staff groupthink would never allow old staffs antics
- lose popularity.
- irrelevant

Once you have traction, goal is delay conformity as long as u can!
So many examples of this both new and old:

Vice. They were nuts. Nudity, vulgarity, pushed limit. Now irrelevant and filled with SJW.

Buzzfeed. Early articles for pure traffic chasing. Which in a way is edgy. It’s a nerd experiment. Now look at em.
CNN started this way. The 1st to broadcast Iraq war live. Some programming still rocks. Done well delaying the inevitable.

BusinessInsider. Started by a banker. Early articles were oddly punk rock with variety of opinions on capitalism. Loved it. Now mostly sjw slant, anti biz
Read 12 tweets
31 Mar
Me and @ShaanVP just talked on the pod about chess.com.

I think this super ugly website will be acquired in the next 12-24 months for at least $400m.

Its a super fascinating business.

Here's a thread with some background + why its interesting...
Chess.com is a super basic business...but huge.

Launched in 2005, its a website where you can go and...play chess against other players, the computer, hire a coach, learn from articles, read about chess news.

Social network + gaming site + coaching + content/news
Their user numbers are huge.

- 163 most popular site in usa (source: similiarweb)
- 200m monthly uniques
- most traffic is direct (huge)
- huge, huge growth
- 60m registered users (from protocol)
Read 8 tweets
2 Mar
Here's one of the most impressive newsletters out there: The Van Trump Report.

- Over $20m in subscription revenue
- 1 writer
- Breaks the NYC & Silicon Valley rules
- 6 employees
- Based out of Missouri

More intro here...

vantrumpreport.com
The Van Trump Report is a 5 day/week newsletter on the agriculture business.

@KevinVanTrump writes it himself. Each letter is +2000 words with some graphics.

Topics are fun stuff he's doing that day, sports, and more, but is mostly focused on his opinion on agriculture topics
The results are...amazing.

- Cost is $60/month
- Over 15,000 subscribers
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- Including those, 35k subs
- Lots of ancillary revenue, like 7-figure consulting biz
- Annual conference w/ 1200 people
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Read 14 tweets
27 Feb
Trung. @TrungTPhan. Get to 50k follows in next 7 days.

I’ll get LT tattood on me the day after.
Steph. If you can do it I’ll also get Your initials. But it can’t be SS...hopefully u have a middle name. @stephsmithio
@SaraSodineParr I’m getting some more tats
Read 4 tweets
24 Feb
Here's a business you can launch in 6 months that could easily make $1m a year:

Scented Duraflame logs.

Hear me out...

🧵< - this means a threads about to happen fyi.
Duraflame logs.

These are packaged logs you see at WalMart or 7 Eleven. You use them to help start a bonfire or fireplace farm.

Duraflame appears to be family owned. AND MASSIVE. I'd bet $500m/year in sales based on some high level research with only ~100 employees.
Now, here's what I'd do.

There's this awesome brand called HomesickCandles.com. They make candles that smell like your hometown.

NYC candle smells like Central Park. Oregon like maple and vanilla. The business was recently sold. Prolly does $20-$40m/year in sales.
Read 9 tweets

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